The rise of mass consumption has driven worldwide economic growth for decades. But does it help our creative growth?
According to a new study, the answer is no. When we stop buying new things, we look at what we already have in new ways and come up with new uses for products we own. In other words, scarcity drives creativity. When we aren’t surrounded with ready-made solutions to problems, we have no trouble coming up with our own.
This finding may surprise precisely nobody working in any artistic field. This make-do-and-mend mentality is the way our grandparents—and in some cases parents—approached the world, ranging from jam-jars used as drinking glasses to cigar-box guitars.
Dispatches From The Front 