If you were around in 1987, you might remember People magazine naming Tom Selleck the “sexiest man in the world.” You might recall how that famous, mustached face graced the covers of the glossies and tabloids, or how Magnum, P.I.—the CBS series that pulled in up to 18.7 million weekly viewers during its eight-year run—made Selleck among the most recognizable faces in America. Playing an ex-special ops Vietnam vet in the show, Selleck skillfully blended his devilish playboy charm with a smart, hardened, patriotic side. It was an unbeatable combo—and it’s one a company called American Advisors Group is hoping can still work its old magic nearly three decades after Magnum ended.

Selleck, still swarthy and handsome at 71, has continued to play tough, no-nonsense TV characters, most recently Commissioner Frank Reagan on the CBS series Blue Bloods. But Selleck’s latest screen appearance is unlike anything he’s done before. Selleck recently began pitching AAG’s reverse mortgages. (A new spot is scheduled to debut today; watch the first one below.)

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