Why companies are impact investing in the frontline workforce | Fast Company

Tech industry layoffs have been grabbing headlines for months now, but in retail, hospitality, manufacturing, healthcare, and other sectors that rely on large numbers of frontline workers, employers are facing the opposite problem—a severe and ongoing labor crunch. Companies in these industries are still struggling to recoup jobs lost during the pandemic and are finding they can’t hire fast enough to meet rebounding demand. In the leisure and hospitality sector, for example, employers added 128,000 jobs in January, followed by another 105,000 in February. That same month, the number of information-related jobs fell by 25,000.

The difference in employment trends between the tech industry, which relies mostly on salaried desk workers, and industries that employ tens of millions of hourly frontline workers reflects a new, post-pandemic reality.

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Conversational Commerce Is What Retail Is Talking About Today | Adweek

Think back to the best shopping experience you ever had. Chances are it involved a well-informed and upbeat salesperson who engaged with you, asked about your needs and guided you through the purchase. You left knowing you made the right decision.

This kind of conversation-driven sale—high on empathy and knowledge, low on price and haggling—has long been a staple of successful retail loyalty. It focuses on understanding the needs of consumers and delivering an exceptional experience. But in today’s continually upended shopping environment, that conversation between seller and buyer is as likely to take place with an AI-driven bot as it is with a friendly associate.

Welcome to the age of conversational commerce.

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Kraft Store Kiosk Scans Your Face Then Knows What to Feed It [Video] | Fast Company

So, when he or she passes by the kiosk, the digital signage, equipped with a freaky sort of Anonymous Video Analytics technology, zooms in on his or her face and instantly determines gender and age group to guess what products might exert some allure (hopefully it won’t scan your second chin and suggest half a South Beach Living Fiber Fit Bar … nothing else).

Read This.