Tag: purchase

What is B2C | businessnewsdaily.com

~ knjohn ~ Leave a comment

B2C, or business to consumer, is the type of commerce transaction in which businesses sell products or services to consumers.

  • In the B2C markets, consumer behavior is the primary driver.
  • When you understand what customers want and how to motivate them to make a purchase, you’ll have success. That drive is what built the B2C sector, but that means it’s also one of the major challenges for any business entity working in B2C.
  • Identifying what customers want and deciding how to distinguish your products or services from those of other vendors are major interests for market research and R&D divisions in the 21st century.

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4 Things That Will Improve The Checkout Experience | Wonderbranding.com

~ knjohn ~ Leave a comment

Just because your customer is making a purchase in your retail location doesn’t mean you should relax at the cash register. Every moment she spends with you is an opportunity to improve your image and deliver a memorable customer experience.

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Here are 4 things you can do at low-or-no-cost:

Clean off your counter and give room to maneuver.  It’s very tempting to load your counter space with point-of-purchase displays and impulse buying options. Are they hindering rather than helping your checkout process? Customers need room – space for purses, shopping bags, wallets, checkbooks, etc. Not to mention space around the checkout area to park strollers, umbrellas, etc. while mom checks out. A large, spacious counter area is inviting and most welcome.

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