The group IOCOSE has been working in Italy and Europe since 2006. It organizes actions in order to subvert ideologies, practices and processes of identification and production of meanings. It uses pranks and hoaxes as tactical means, as joyful and sound tools. IOCOSE thinks about the streets, internet and word of mouth as a battlefield. Tactics such as mimesis and trickery are used to lead and delude the audience into a semantic pitfall.
Fortune — When the founders of Blue Man Group decided to get bald and blue, they had no idea that shooting goo out of their chests and teaching fractal geometry would turn into two decades of fun and a multimillion-dollar show business enterprise. Today an average of 60,000 people a week attend Blue Man Group performances in six cities around the world — not including the touring shows — at an average ticket price of $59, or roughly $3.54 million in revenue a week from sellouts. Co-founders Matt Goldman, 51, Phil Stanton, 52, and Chris Wink, 51, continue to write and produce the shows, perform for special events — and have no thoughts of retiring. Their story:
Dispatches From The Front 