Simply put, a click and mortar business is an integrated model that combines both online and off-line operations. Retailers have a website here that customers can shop on but these same folks still have the option of buying products in a brick-and-mortar store. The strategy involved is often called omnichannel.
One of the big bonuses is the fact that there’s an enhanced shopping experience with more flexibility, service and convenience.
Dispatches From The Front 