…there may not be a moment in your day when you’re not sharing deeply-personal data with Google, and having personalized ads thrust upon you.
Sound like the kind of future you’d like to live in?
Tag: marketing
Shareholders Lose $12BN in Woods Adventure | UC Davis
“Our analysis makes clear that while having a celebrity of Tiger Woods’ stature as an endorser has undeniable upside, the downside risk is substantial too.”
Before the scandal, Woods earned about $100 million a year in endorsement income, more than any other athlete.
Leadership, Obama Style: Pretty Speeches, Compromised Values, and the Quest for the Lowest Common Denominator | Drew Weston, PhD
Somehow the president has managed to turn a base of new and progressive voters he himself energized like no one else could in 2008 into the likely stay-at-home voters of 2010, souring an entire generation of young people to the political process.
Meet the new boss…same as the old boss…
User Backlash Forces Facebook Privacy Tweaks, Again | Technomix | Fast Company
Facebook’s privacy policy and their sharp treatment of it’s nearly half billion users is creating a huge backlash as the company attempts to push more and more private data into the public eye. I know I’m getting tired of dealing the daily interface changes, how about you?
Read the article about the partial security roll back and how Mark Zuckerberg’s personal information got out into the open here.
How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk | Fast Company
Get ready for this. You’re being ev
aluated, no, judged by the company you keep on social networking sites. Using public data, new firms are making some pretty sweeping judgments about you based on what you freely post on sites like MySpace, Twitter and Facebook.
70% of U.S. consumers claiming they “definitely would not” allow advertisers to track their online behavior–even if they remained anonymous–its unlikely consumers will react favorably to businesses monitoring and ranking their social “footprints.” According to the CDT’s Dempsey, further oversight is inevitable, and will likely lead to more transparency. Ultimately, however, Dempsey believes consumers get what they pay for.
“Social networking is part of the advertising-supported Internet,” he says. “It’s one of the free services we all enjoy. Now people are becoming aware there is a cost.”
Brain Wave Zero | Peter Mehit
Marketing, as it has been taught for the last couple of decades, involves identifying prospects by their preferences, demographics, and psychographics along with a host of other factors to try to craft the perfect message to reach them. The prospects are split off from their homogenous groups into market segments to be carpet bombed with logos, ad copy, videos, offers, coupons, radio and television ads with the fervent hope they will purchase something from us.
If there is one lesson from the rise of social networking, it’s that people don’t care about brands anymore, they are brands. They sell to us as much as we sell to them.
Continue reading “Brain Wave Zero | Peter Mehit”
10 Things Corporations Can Learn from Pro Wrestling | Fast Company
I’ve found wrestling often acts as a carnival mirror to our culture, stretching and magnifying the underlying fears, prejudices and tension points amongst us. However, I think wrestling provides all sorts of learning that corporate America should pay attention to as well.
Traditional Marketing vs. Guerilla Marketing | Jay Conrad Levinson
Marketing is any contact between you and someone who may buy from you.
Marketing is a process, not an event. It is more akin to farming than to hunting. Even event oriented marketing starts well in advance of the date of the event.
Marketing is your opportunity to help your customers succeed.
Marketing never stops.
Marketing is about relationships. Products and money will go away, but a relationship can last forever.
You are your most important marketing weapon.
19 Differences between traditional marketing and guerilla marketing, as told by Jay Conrad Levinson, author of the ‘Guerilla Marketing’ series…
Continue reading “Traditional Marketing vs. Guerilla Marketing | Jay Conrad Levinson”
Interview: Facebook’s Mark Zuckerberg on the Value of Viral Loops | Fast Company
Mark Zuckerberg just released his new book, ‘Viral Loop’ which provides a way to measure the value of Facebook friends. The interview deals with the launch of Facebook, but little to do with the Viral Loop widget, which they invite you to download. The widget is interesting and worth taking a look at.
Check out the article here.
More Advertisers Turning To Internet | Mike Sachoff
By Mike Sachoff – Thu, 07/23/2009 – 13:59
Relying less on print
The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.
At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each).
Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.
Continue reading “More Advertisers Turning To Internet | Mike Sachoff”
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