CrossFit is a fitness lifestyle that has taken the world by storm over the last few years. In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with strength training moves like pull-ups and push-ups. From garage set-ups to larger spaces, CrossFit “boxes” as CrossFitters like to call them are popping up all over.The brand has grown exponentially, with no advertising. People are addicted.CrossFit is the perfect example of a stripped-to-the-bone strategy for cult branding
Tag: marketing
Here’s What Brick-And-Mortar Stores See When They Track You | Fast Company
So, is the tracking most stores are doing creepy? Decide for yourself. This article collects sample dashboards that show what information stores see about consumer when they use these services.
Read Article.
Rebranding Helps Nudge Clothing Lines to a New Level | Apparel News.net
Last year, iconic fashion house Yves Saint Laurent renamed itself Saint Laurent Paris, and just recently, its parent company, PPR, one of fashion’s most esteemed companies, announced its own name change. It will be called Kering, according to Chief Executive and Chairman Francois-Henri Pinault.
DENISE’S NEW LOOK: Alpinestars by Denise Focil changed its name to AS by DF and debuted a more contemporary look.
The new name demonstrates growth and new focus, Pinault said. “In a few months’ time we will have completely transitioned from a holding company with an unfocused portfolio into a cohesive, integrated, international group focused on apparel and accessories,” he said.
Some veteran Los Angeles–area fashion lines are in the process of renaming, or “rebranding,” themselves, too. The process is risky, but rebranding can make the difference between sagging sales and stellar business.
Co-marketing is a powerful lead generation tactic|ducttapemarketing
One of the greatest lead generation tactics around is the trusted referral. I mean, I know you know that, but what are you actually doing to take advantage of it?
photo credit: Wicked LIttle Cake Company via photopin cc
What are you doing to make certain that every single day dozens of unpaid sales calls are being made on your behalf?Sound intriguing? Co-marketing, or getting others to actively market your business, isn’t a new concept, but surprisingly few do it actively.
The basic idea behind it is to form a small network of “best of class” providers who can act as an additional arm of marketing for each other. I’ve seen this done with remarkable results – sometimes tripling and quintupling the number of leads an organization creates – particularly for businesses that operate on a the local level.
eBay: We Tested Google Advertising & It Didn’t Pay | MarketingVOX
eBay has been one of the largest advertisers on Google, but that might not be the case for much longer. It decided to do an A-B split test to determine how many of those clicks they would have eventually seen even without those paid placements; even going so far as to go dark in 30 market areas to provide a control. In a study conducted with eBay Labs along including fancy degree holders from Berkeley and U. Chicago, it showed that it only made back about 25 cents on the dollar spent.
The study shows that brand ads – and by that they mean ads that focus on the brand names of the products to be theoretically purchased, rather than “branding” ads – can be efficiently effective for potential new users to the retailer, but tend to be unnecessary for those who are already familiar with the retailer. eBay, more than most, would suffer from a high familiarity ratio, thus making its relative efficiency low.
One thing the full version of the study appears to miss, however, is that very high clickthrough rate experienced by an ad due to a specific brand reference that is common to the search term may have another financial benefit to the advertiser: increasing the “quality score” of the ad campaign, and thus reducing the expense of other clicks in the campaign.
eBay bids on a universe of more than 170 million keywords. It spends more than $50 million a year on online advertising.
The Marketing Mix and 4 Ps – MindTools.com
What is marketing? The definition that many marketers learn as they start out in the industry is:
Putting the right product in the right place, at the right price, at the right time.
Its simple! You just need to create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Then you’ve got it made!
There’s a lot of truth in this idea. However, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time.
5 Things Every Small Business Should Know About Branding | AllBusiness.com
The whole concept of branding is foreign to many small businesses. They view it as something that only matters in the ivory towers of global corporations.
Nothing could be further from the truth. Branding is all about making your business memorable, and it’s the small business rather than the big one that’s likely to get lost in the shuffle. Here are five core concepts that small business owners should know about branding.
1. Repetition and consistency are paramount. Any parent knows that when you say something once it seldom sinks in. And, parents who send mixed messages confuse the child … and perhaps themselves! The same dynamics apply to branding: the market needs to see the same imagery and the same message again and again and again.
4 things marketers can learn from the Papa John’s spam lawsuit | Econsultancy
How much does it cost to send a text message?
It’s often less than a cent if you’re a marketer sending in bulk, but U.S. pizza chain Papa John’s could be forced to pay $1,500 a pop for 500,000 text messages its franchisees sent in 2010.
A class action lawsuit alleges that the chain’s franchisees, though a third party text messaging service, sent promotional ads to consumers without their permission in violation of a 1991 law. The attorneys for the plaintiffs in the case are asking for $250m in damages, but a jury could award triple that amount if it decides that Papa John’s willfully violated the law.
While it remains to be seen just how likely an eight-figure verdict is, and it would seem that there’s a decent chance the class action will be settled before the matter is put in the hands of a jury, Papa John’s plight provides several good lessons for other marketers using SMS to reach consumers.
How to Find Core Keywords For Effective Online Marketing|searchengineguide.com
There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on the tools you use to dig up obscure keywords to target. While these may be good keyword metrics to consider, focusing on the keywords themselves should be the most important focus.
You can optimize difficult or easy keywords and high or low search volume phrases, and each will help you reach different levels of success. But choose the wrong keywords and you’ll see your marketing campaigns go a whopping nowhere!
ZNGA Zingered | ZeroHedge
Invest in a company that is nothing, has nothing, and makes nothing, on the hope that it turns into something. A sure thing.
– Ned Zeppelin, Zero Hedge comment
Dispatches From The Front 