leads – Dispatches From The Front

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get as much current data as possible to provide for you. I recently reached out to my friends at Alignable to get a pulse on what the biggest marketing challenges for small businesses are today and today I’d like to share a few of these insights.

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both.

Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good.

Let’s focus on a few strategies to get better leads into your sales funnel so you spend less time nurturing them to make a purchase.

1. Make Your Offers Irresistible to the Right People

Better leads starts with better targeting through your offer. Whether you’re giving away a whitepaper, a free consultation, or something else of value, make sure first that it’s a killer offer. You want people to jump on it and gladly hand their email address over.

Tag: leads

The Biggest Marketing Challenges for Small Businesses | Duct Tape Marketing

Get Better Leads: Improve the Quality of Your Sales Funnel | All Business