Google is being sued in Britain for potential damages of up to £5 billion ($6.6 billion) in a class action alleging the company abused its dominant market position in online search. The class action, filed at the Competition Appeal Tribunal Tuesday, argues that Google’s actions enabled it to charge higher prices for the advertisements that appear in search inquiries than it otherwise could in a competitive market. It said the US company, owned by Alphabet (GOOGL), contracted phone makers to pre-install Google Search and the Chrome browser on Android devices and paid Apple to make it the default search engine on iPhones, with the intention of shutting out competition.
Tag: lawsuit
4 things marketers can learn from the Papa John’s spam lawsuit | Econsultancy
How much does it cost to send a text message?
It’s often less than a cent if you’re a marketer sending in bulk, but U.S. pizza chain Papa John’s could be forced to pay $1,500 a pop for 500,000 text messages its franchisees sent in 2010.
A class action lawsuit alleges that the chain’s franchisees, though a third party text messaging service, sent promotional ads to consumers without their permission in violation of a 1991 law. The attorneys for the plaintiffs in the case are asking for $250m in damages, but a jury could award triple that amount if it decides that Papa John’s willfully violated the law.
While it remains to be seen just how likely an eight-figure verdict is, and it would seem that there’s a decent chance the class action will be settled before the matter is put in the hands of a jury, Papa John’s plight provides several good lessons for other marketers using SMS to reach consumers.
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