3 Ways to Survive the Coming Social Bust | SmallBusinessNewz

Compared to the last boom/bust technology cycle that culminated with the dot com crash of 2000, the social-era combatants are in an even more precarious position. Back then, the engine of the expansion was e-commerce, which at least generated revenue (although clearly not at ROI sufficient to save Pets.com, Webvan.com, Boo.com and legions of other online ghosts). Last time, success and failure was driven as much by expense control as revenue generation, and the huge influx of public market financing through IPOs allowed start-up companies to essentially trade dollars back and forth in a giant shell game.

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Spearphishing: The dirty email trick favored by the nastiest hackers – Technology on NBCNews.com

speargun_euro2You probably know to watch out for phishing attempts — broad, massive email efforts to get you to hand over personal financial information like a credit card number or to click on a website link that could allow malware to steal information from your computer. Theyre usually riddled with spelling errors and terrible formatting. Spearphishing is subtler, because its aimed at intelligence gathering. It “often takes the form of key personnel inside an organization being emailed a malicious file,” Graham Cluley of Sophos Security told NBC News Tuesday.

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Workplace Distractions: Here’s Why You Won’t Finish This Article – WSJ.com

Office workers are interrupted—or self-interrupt—roughly every three minutes, academic studies have found, with numerous distractions coming in both digital and human forms. Once thrown off track, it can take some 23 minutes for a worker to return to the original task, says Gloria Mark, a professor of informatics at the University of California, Irvine, who studies digital distraction.

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Pinterest’s New Business Tools ( Read The Fine Print) | MarketingVOX.com

Pinterest took a giant step yesterday toward attracting business users when it unveiled a slew of business tools and resources. First among them, a set of “Business Terms of Service.”

Among them, a warning that you pretty much surrender your rights to anything you post there. “Pinterest and its users a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, store, display, reproduce…” (it goes on).

Second that, unlike most business arrangements, this is not a contract: Pinterest may terminate or suspend this license at any time “with our without cause or notice to you.” Third, an indemnity clause. They don’t summarize it on the Business Terms as they do for the personal terms, but the short story is that if Pinterest gets sued over your post, you pay for it.

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