Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. “She grabbed my hand and pulled me forward,” Osmann told Adweek. “I took one photo, and then we published it—that’s how we started doing this.”
Tag: Instagram
Millennials Are Discovering Art by Ditching Museums for Instagram and Pinterest | Adweek
It was bound to happen sooner or later. For the first time, social media has nudged museums aside as the primary venue by which American consumers discover works of art.
According to a survey released this week by online auction site Invaluable, nearly 23 percent of Americans find artwork that appeals to them on social media channels such as Instagram or Pinterest. By contrast, 20 percent discover artwork by going to museums and nearly 16 percent by visiting brick-and-mortar galleries.
The findings are significant not just because Americans drop an estimated $150 billion on arts and entertainment each year, but because it suggests that millennial buyers seem far more comfortable buying art online as opposed to the staid and starchy world of galleries and auction houses.
Instagram starts blocking ‘add me’ deeplinking for Snapchat, Telegram | TechCrunch
Facebook-owned photo-sharing platform Instagram is flexing its platform muscle by shutting down ‘add me’ deeplinking for some other social media services within its apps.
Previously Instagram users were able to include ‘add me’/’follow me’ links in a website section on their profile page, directly linking out to any other profiles they had on third party social services’ apps. Now attempting to type one of these links to a Snapchat or Telegram profile, within the Instagram app’s website field on a user’s profile, results in the following message…
Your Followers Got Purged – Now What? | BusinessTips.com
The end of last year, and the beginning of this year, was rocky for businesses on social media. Instagram and Twitter dumped a bunch of fake accounts, and Facebook changed its policy so that inactive accounts would longer be including in a page’s total fans. Of course ostensibly this is a good thing – why would you want to market to a bunch of fake and inactive followers – but as most people know, higher follower counts on social media do help to boost a business’s credibility online. Losing a ton of people, then, can feel like a real shock. But don’t panic; there are a few things you can do.
Figure out why
Now, if you bought followers and, one day, they all disappeared, you know why. But a lot of small business owners never saw the point to buying fans, and they still occasionally see drastic dips in their follower totals. If you count yourself among them, there are few things that may have happened. The first is that you simply haven’t done very much in a while.
Nordstrom’s Journey To Connect Instagram Images To Sales ROI|adexchanger.com
Despite having close to a half million Instagram followers, upscale retailer Nordstrom knows that “likes” and “follows” are great for growing community and measuring engagement or affinity, but these actions don’t necessarily translate into hard business metrics. Retailers want to know if that showroom-grade snapshot on social actually sold a tube of lipstick.
“What we’ve primarily done on Instagram is respond to customer questions,” said Bryan Galipeau, director of social media and display at Nordstrom. “Every photo we would post, we would get a number of questions back like, ‘Is that item still available?’ and ‘What does it cost?’”
Because Instagram content essentially lives in its own native environment, “it’s pretty difficult for our customers to make the jump from seeing a picture in the feed and learning more about the item on our site or in our stores,” he added. “The way the platform is set up, there are no links on Instagram and no easy way out to our website.”
Instagram Ads Are Getting Instant Recall | Adweek
Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social photo-sharing site. Internal performance figures on ad partners Taco Bell, Ben & Jerry’s and Hollister provide a peek under the hood of how this platform will fare when it goes wide in late spring. More ads are on the way, thanks to Instagram’s $40 million megadeal with Omnicom.
A Simple Guide to Taking Better Holiday Party Photos | Wired.com
It’s holiday party season. Chill the eggnog, steal a bottle of bourbon from the accounting department’s file cabinet, and get ready for some awkward dancing. Sure, some parties will hire a professional photographer, and maybe even dress up the IT guy as Santa Claus for some photos. But the real party photos will be the ones you take. Here are a few tips to make sure those photos actually look good enough to get you all the Instagram likes you deserve.
Lighting
If it can be helped, get a photo with lights pointing at your subject. If a bright light is behind your subject, the camera will try to expose to that light and your subject will be end up being under-exposed. If you’re having a day party lame, get between the windows and your subjects. The natural light will be better than your office lighting.
Speaking of office lighting, beware of overhead fluorescent lights.
Dispatches From The Front 