Influencers – Dispatches From The Front

For promoting a brand, influencer marketing has become a key tool for digital marketers. So how can a small business find influencers and what are best practices to get them to promote your brand and company? From ensuring that your product aligns with the influencer’s brand to making them the protagonist of your compelling story, 14 entrepreneurs and marketers share their best advice.

How to get influencers to promote your business

1. Turn to influencers in compatible industries

“To find influencers to promote your product, you need to find people in similar industries who have similar target audiences. For instance, if you’re a healthy food and beverage company, it makes sense to partner with an Olympic athlete. Or, if you sell products for the home, then a partnership with a well-known interior designer would be a good fit. Create professional relationships with compatible influencers and it won’t be a hard sell for them to promote your brand.”

If you’re struggling to spot Instagram influencers for your influencer marketing campaigns, then it’s time to change your approach. This is because most influencers have had it with the term ‘influencers’.

Creator or Influencer?

According to The 2019 Influencer Survey, 71% of Instagram influencers don’t actually call themselves influencers. Only 29% of Instagram celebrities give themselves the title of ‘influencer’.

Small Business owners with a limited budget often collaborate with micro Instagram influencers. And it goes with saying that the success of any influencer marketing campaign largely depends on finding the right Instagram influencers.

If you know what Instagram influencers call themselves, it will be easier for you to spot them. So, the next time, you should look beyond the ‘influencer’ title.

Tag: Influencers

How To Get Influencers To Promote Your Product | AllBusiness.com

71% of Instagram Influencers Don’t Call Themselves Influencers | Small Business Trends