The smaller your business, the more likely you are to have had this thought at one point: My product/service is just the latest form of snake oil and everyone is about to find out.
First off, take a deep breath.
Dealing with this thought (often referred to as ‘impostor syndrome’) is completely normal. Some of the most talented people in the world have suffered from it. (Tina Fey and Maya Angelou are just a few of the celebrities that have admitted to suffering from impostor syndrome.)
Generally speaking, the harder you’ve had to work in life to succeed, the more likely you are to feel that fear of being exposed as a fraud.