Makers Of Impossible Burger Are Working On Plant-Based Milk | Digital Trends

October 21, 2020October 20, 2020 ~ knjohn ~ Leave a comment

The meat-free Impossible Burger has gone from “impossible” to “frankly, pretty commonplace” within an impressively short period of time. Perhaps looking for its next big sci-fi challenge, Impossible Foods announced Tuesday that it is moving beyond plant-based meat and into another animal product in the form of plant-based milk.

“The plant-based alternatives that are out there are inadequate,” Impossible CEO Pat Brown said. “The reality is that if they weren’t, there wouldn’t be a dairy market.”

While Impossible Milk is still in the research and development phase and not yet available commercially, the company showed off samples of the new milk-inspired foodstuff (err, drinkstuff) during a demonstration from its food lab; showcasing a plant-based milk alternative that appears far more creamy and milklike than current milk substitutes such as soy milk, almond milk, coconut milk, and assorted others. It also will not curdle when it comes into contact with hot beverages, as shown by the researcher carrying out the demo by mixing it with hot coffee.

Impossible Foods reveals plant-based pork | CNN

January 6, 2020 ~ knjohn ~ Leave a comment

Impossible Foods, known for its meatless burgers, is launching plant-based pork.

Impossible Pork debuts at tech conference CES in Las Vegas this week, and attendees will be able to taste the new product. Like the Impossible Burger, the plant-based pork is made with soy protein and is designed to look, taste and cook like real meat.

Others will be able to try a sausage version of the product when it arrives at 139 Burger King restaurants later this month. Some locations in Georgia, Michigan, Illinois, New Mexico and Alabama will serve a croissant breakfast sandwich featuring the Impossible Sausage for a limited time

Reducing Our Beef Consumption Can Have An Amazing Impact On The Earth | Green Matters

September 7, 2018September 6, 2018 ~ knjohn ~ Leave a comment

Many of us eat meat, dairy, and eggs on a regular basis. Unfortunately, these dietary choices are not without harm to the environment. Luckily, you don’t need to cut burgers and eggs from your diet entirely. Even just reducing the amount you eat makes a big difference when it comes to the planet’s health. For example, a survey conducted by Impossible Foods recently found that if Americans swapped 50 percent of the beef they ate with vegan proteins, it would save about 72,000 square miles of land.

In their 2018 sustainability report, titled “Mission: Earth,” the vegan brand suggests that using vegan proteins would have a seriously positive impact on the environment. For example, they suggest that the beef swap would reduce our carbon footprint by up to 45 million metric tons. What does that look like? It’s roughly the same as removing emissions from 11 million U.S. drivers in one year.

Cooked Medium Rare? This ‘Bloody’ Burger Is Actually Vegan | Live Science

August 11, 2016 ~ knjohn ~ Leave a comment

There’s a new “bloody” burger in town, but this one is entirely vegan. The juicy patty contains exactly zero animal products, but because of a bright red molecule called heme, it looks like a hamburger served medium rare, said the burger’s creators, Impossible Foods.

The new delicacy, called the Impossible Burger, contains a number of ingredients, including wheat protein for chewiness, coconut oil for its fatty flavor and potato protein to help the burger cook like meat, Impossible Foods (IF) said. But the star ingredient is leghemoglobin, a protein that occurs naturally in the root nodules of soybean plants, the company said.

Impossible Foods previews meatless burger that cooks, smells, and bleeds like beef | Inhabitat

June 30, 2016 ~ knjohn ~ Leave a comment

Impossible Foods has perfected a juicy, bleeding, meatless hamburger that mimics beef down to its distinct aroma – and they just debuted the revolutionary vegan patty in San Francisco. Engineered to evoke the taste, smell, and cooking reactions of beef, this food innovation could change family cookouts forever. Impossible Foods founder Patrick Brown told The Wall Street Journal, “The whole mission of this company is to make eating animals unnecessary. So, we don’t want our product to just be delicious, we want it to be as delicious as meat.”