More than one-fifth of young adults who stream shows like Game of Thrones or Stranger Things borrow passwords from people who do not live with them, according to a Reuters/Ipsos poll, a finding that suggests media companies are missing out on significant revenue as digital viewership explodes.
Twenty-one percent of streaming viewers ages 18 to 24 said they had accessed at least one digital video service such as Netflix, HBO Now or Hulu by using log-in credentials from someone outside their household at some time. Overall, 12% of adults said they did the same thing.
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