Tag Archives: Gen X

Marketing to Gen X | Lydia Mehit

gen_x_silhouetteMany business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.

If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius? Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.

If your answer is Generation X, have you made them the target of your marketing dollars? Do you know how to make your message resonate with them?

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Young people are buying real estate — just not the same kind as their parents | Business Insider

Millennials and younger members of Gen X appear to be delaying the financial responsibility of homeownership.

But it’s hard to blame a group who watched the housing market skyrocket and plummet just as they were entering college or becoming young professionals gearing up to buy a starter home.

As the economy improved, and financial arrested development started to end, some 20- to 30-somethings have started to invest in real estate, but not in the traditional sense.

Many have turned to turnkey properties, which offer the opportunity to become a homeowner while adding another revenue stream to an investment portfolio.

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The Incentives That Really Motivate Your Employees | Inc.com

benefits-cake_31443“You never say thank you,” young advertising copywriter Peggy Olson complains to her boss, Don Draper.

“That’s what the money is for!” he retorts.

This exchange from TV’s Mad Men perfectly captures one of the enduring challenges of the workplace: sometimes managers and employees have vastly different notions of which incentives really matter.

I would argue that-including in the case of Peggy and Don-there is a generational component to such differences. Don, a child of the Great Depression and a Korean War veteran, is a classic Traditionalist (the generation born in the 1920s and 1930s) for whom work is a transaction. As he says earlier in this exchange, “I give you money, you give me ideas.”

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Generation X: America’s neglected ‘middle child’ | Pew Research Center

Generation X has a gripe with pulse takers, zeitgeist keepers and population counters. We keep squeezing them out of the frame.

This overlooked generation currently ranges in age from 34 to 49, which may be one reason they’re so often missing from stories about demographic, social and political change. They’re smack in the middle innings of life, which tend to be short on drama and scant of theme.

But there are other explanations that have nothing to do with their stage of the life cycle.

Gen Xers are bookended by two much larger generations – the Baby Boomers ahead and the Millennials behind – that are strikingly different from one another. And in most of the ways we take stock of generations – their racial and ethnic makeup; their political, social and religious values; their economic and educational circumstances; their technology usage – Gen Xers are a low-slung, straight-line bridge between two noisy behemoths.

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Gen X as a Target Customer – Part Two | Lydia Mehit

Continuing our discussion of Generation X as our target consumer, we have gathered a variety of facts about our subjects and now need to use those facts to answer the following questions.

  1. Why do they buy?
  2. How do they buy?
  3. What do they buy?
  4. Where do they buy?
  5. Where do you find them?
  6. How do you reach them?

Let’s answer the questions using the information we’ve learned about Generation X.

Why do they buy? 

We know Generation X women are motivated by price when it comes to fashion.  We also know they spend more than the national average on apparel for children under 16.  We could conclude they are willing to spend more money on their children than themselves, at least in terms of fashionable clothing.

They also spend more then average on housing, furniture, major appliances, cars and trucks.  We might conclude that when it involves their family they are willing to spend more money.

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Generation X as a Target Customer | Lydia Mehit

gen xMany business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best.  But understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.

Is Generation X the most likely group of people to purchase your goods and services?

How would you know?  Start with your current customers.  What is the average age of the majority of your customers?  Who typically makes the largest purchase during an average visit? Who are return customers?

If you are not in business yet, look at the neighborhoods where you are thinking of locating your business.  What is the average age and income of the people in the immediate one mile radius?  Check out the three mile radius also.  If you have a retail business, the majority of your customers will be local to those areas.

Continue reading