Are you still advertising and marketing your small business based on how customers used to find your business years ago? Then wake up and smell the coffee: The way customers buy has changed in the last few years, and if the way you’re marketing your business isn’t keeping up, you’re going to be left behind.
New business owners might feel the world has all gone online in recent years and that the high-tech landscape has changed the very nature of the entrepreneurial game.
While there is some truth to that, the old adage that “the more things change, the more they stay the same” also applies to hooking new customers.
Winning customers for your business is an art that requires a deft hand. It demands market research, sensitivity, and effective decision-making to lure new customers and keep them coming back. The same applies whether you’re operating an online marketplace or a storefront, Martin Lehman, a retail clothing industry veteran, told BusinessNewsDaily.
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