Brands around the world are increasingly embracing sustainability — and not just for reputation management as it was in the past. A McKinsey survey revealed how many companies are applying sustainability principles to improve their operations and boost productivity and growth.
Most of these companies contribute to sustainability efforts by cutting energy consumption, developing green products and educating their employees. But a few choose sustainability as the basis for their existence right from the start. Below are seven ways in which startups are making money even as they save the oceans.
Dispatches From The Front 