Tag Archives: digital advertising

What to Know About Banner Advertising | The Startup Magazine

There are a lot of different places you can advertise online, but also different styles of advertising.  One of the most used forms of digital advertising is the banner ad. Banner ads are also called display ads. These ads function as digital billboards, using imagery to get attention. The ultimate goal of banner advertising is to drive traffic to the business site.

These ads are placed on high-traffic places on web pages to create brand awareness and also click-throughs and purchases. A high-visibility location can include the front of a webpage but also the bottom or side.

They’re good for getting attention pretty easily, and they don’t use a lot of text. Instead, banner ads rely on multimedia and images to get messages across.

If a banner is horizontal, it’s technically known as a leaderboard. Vertical banners placed on sidebars are known as skyscrapers.

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Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business | Adweek

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today.

A key driver in that growth was the burgeoning mobile space, which the IAB found to have skyrocketed by 76 percent—from $7.1 billion in 2013 to $12.5 billion last year.

“High double-digit growth in mobile advertising is a reflection of the continued shift in consumer behavior away from desktop and towards mobile devices,” stated David Silverman, a partner at PricewaterhouseCoopers U.S., which prepared the data for the IAB

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