Cyber Monday is like the Super Bowl of shopping for e-commerce sites. As such, it’s usually not the day to roll out changes to website code. After all, a golden four-hour window during Cyber Monday could make or break or sales.
Etsy takes a different tack. For the 14-year-old marketplace, the biggest online shopping holiday of the year–when Etsy sees double the sales and search activity that it does on a normal day–is not off limits for code tweaks. Etsy continuously deploys code onto the site, sometimes as many as 30 times a day, says chief technical officer Mike Fisher. Continual deployment, he argues, helps keep the staff in the rhythm of making fixes quickly too. “I think that’s the best way to keep things stable.”
It’s Cyber Monday and Amazon has one deal for its customers that’s a little unexpected. The company just announced that it has made available, for free, the same machine learning courses that it uses to train its own engineers.
It’s a lot of information to digest — from a programming standpoint. According to a newly released statement by Matt Wood, an eight-year veteran of Amazon and a general manager of deep learning and AI at the company, there are more than 45 hours across 30 different courses that developers, data scientists, data platform engineers and business professionals can take gratis.
I’ll be honest: since about 2009, I haven’t left the house on Black Friday. Instead, I usually sleep in after a long evening spent eating a big meal and having a few glasses of wine with family members. I do get up and check a few online sales, but I haven’t found anything in a brick-and-mortar store that makes it worthwhile to actually go out there and battle the crowds.
That doesn’t mean I don’t utilize the bargains on Black Friday and Cyber Monday. I usually do end up buying an item or two each year based on those sales though they have usually been online buys, but I have a very specific strategy that I use to make this work.
Everyone loves the idea of the killer deals that days like Cyber Monday and Black Friday bring, but they often come at a price. Either you find yourself waking up super early to secure the best deal, or the savings are to be had on specific products that don’t interest you. Worst of all, nobody wants to stand in line for hours only to find out the deal is no longer available.
What you’ll also discover during the season is that not all deals are created equal – some sites offer bigger discounts on better products than others. Some offer up to 95% off brand new popular gadgets like an iPad whereas others offer up to 50% off a Jelly-of-the-Month membership!
Savvy deal seekers spend hours each year discovering which sites have the best deals listed, and what online retailers are willing to offer insane deals. You’ll be surprised that you might not have heard of these sites.
What is Small Business Saturday®?
Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving.
It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day. Now, in its third year, Small Business Saturday will be even bigger.
Find Out More.