Tag: customer base

10 Strategies to Attract New Customers to Your Business | All Business

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Most small businesses are looking to increase their customer base. If you’re one of them, here are 10 tried-and-true tips to help you attract more customers.

Strategies to attract new customers to your business

1. Offer new customers discounts and promotions

Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for the first three purchases. Bargains like these can attract new customers who have been considering doing business with you but need an incentive to actually change their shopping habits. Then track what they buy and which offers they redeemed so you can better target them with future marketing messages that will cement their loyalty.

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How to Rebrand Without Losing Your Audience | businessnewsdaily.com

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Learn how to change your company identity while maintaining your customer base.

  • Rebranding your company can involve updating your design, mission and name.
  • Before tackling this endeavor, consider your strategy and motivation for rebranding.
  • Engage your current customer base throughout the process.
  • This article is for small business owners seeking to rebrand.

Rebranding can take many forms, from renaming your company to implementing a new business model. While these changes are taking place, businesses must still work to connect and communicate with customers.

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