5 Ways to Make Your Content Marketing Strategy Work for Your Small Business | Small Business Trends

October 23, 2020October 21, 2020 ~ knjohn ~ Leave a comment

Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and 60% say that content marketing is very or extremely important to their overall business strategy.

How to Make Content Marketing Work for Your Small Business

But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization.

If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.

Take Complete Charge of Your Content | Duct Tape Marketing

February 7, 2017 ~ knjohn ~ Leave a comment

In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall, the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Brands, big or small are slowly preparing themselves to deliver value added real-time contextual content with videos, images, GIFs and infographics.

Content creators and marketers get a chance to enrich their customers with a more personalized content, those that can add value to the brands and those that can stand out. The key point here is to keep appearing with different sets of quality content. But, the majority of the marketers are still lacking the confidence to take complete control of their contents. Campaigning such content is no doubt going to be complex. Efficiency in creating contextual content, formatting them as per the need of their target audience, and distributing them through proper channel needs little homework.

Why Your Business Needs Content Marketing | The Startup Magazine

August 10, 2016 ~ knjohn ~ Leave a comment

We live in a world where anyone from anywhere can potentially start a business (provided they have the right tools of course) and whilst that’s undoubtedly a great world we live in, it means there is twice as much competition in any given industry.

And as if the odds aren’t already stacked against you, consumers are becoming increasingly savvy as to when they are on the receiving end of the sales spiel, and with so many ways to skip past adverts with little or no relevancy it’s easy to see how things get lost amongst the noise.

You’ve probably heard of content marketing. You may even already be doing it, although without much effort or reason, but your business needs it. Whatever your status, your businesses survival is dependent on you creating content which ultimately entices a consumer to do business with your business.

If you’re unsure on just how it can help your business to grow then this guide should help to cement just why you need it.

10 Statistics About Content Marketing in 2016 You Won’t Believe | Inc.com

July 6, 2016July 6, 2016 ~ knjohn ~ Leave a comment

2016 is gearing up to be a game-changer for content marketing, and there’s finally plenty of data to back it up. I forecast some big purchases of media platforms from major brands aiming to start pushing niche content to already-loyal audiences.

But it won’t just be content produced on a whim. I think this will be the year where marketers start to use data to develop better strategies, in order to create better content (with smarter distribution).

I’d like to think that’s the direction things are heading, but I’m blown away by some of the statistics I’m seeing that might actually prove me wrong.

Here are 10 that stood out to me the most.

5 Ways to Make Content Marketing Easier This Summer | Entrepreneur

June 23, 2016 ~ knjohn ~ Leave a comment

Summer is here, and that means vacation season is upon us. We’ll all be traveling more, taking a little time off and soaking up the sun. But, as an entrepreneur, you may find it strange to leave behind your passions and projects, even for a few weeks.

One of the hardest projects to leave completely alone is your content — it’s coming from you, after all. And consistently creating more remains a challenge for teams everywhere. In fact, 60 percent of marketers in one survey said content creation was their biggest challenge last year.

And, honestly, the warm summer months that pull you away from your desk, to the lake (or mountains or ocean), don’t make that challenge any easier.

7 Content Marketing Misconceptions CMOs Are Tired of Hearing | All Business

July 15, 2015 ~ knjohn ~ Leave a comment

Content marketing is enjoying a nice stay of popularity as one of the most useful online marketing strategies of the modern era. It’s been adopted by small and large businesses of all kinds of industries, and marketers continue to scale up — in fact, 70 percent of B2B marketers are producing more content than they were a year ago.

By this point, most people have heard of content marketing, even if they don’t understand it, and as you might imagine, the misconceptions surrounding the strategy are rampant.

CMOs and other marketing experts immersed in the world of content marketing are tired of hearing these widespread misconceptions — and it’s worth your while to know why they aren’t true:

15 indispensable content marketing tips | Econsultancy

June 12, 2014 ~ knjohn ~ Leave a comment

Some people may hate the term, but there’s no doubt that content marketing has caught on big time. As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being restructured.Content is becoming more tactical as a result. Today sees the release of a new content guide, 100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators which presents the lessons we’ve learned from ten years of writing for this blog. Here’s a selection of 15 tips from the report, to give you a taste of the full version.