Chipotle is using its avocado pits to dye clothes for its new clothing line | CNN

August 3, 2020August 3, 2020 ~ knjohn ~ Leave a comment

Chipotle wants its customers to eat — and wear — its avocados.

The company announced a new “responsibly sourced” clothing and goods line Monday, and all of the T-shirts, sweatshirts and tote bags will be dyed with the food chain’s used avocado pits that would otherwise go to waste.

After using avocados to make guacamole, Chipotle is left with nearly 300 million avocado pits that go to waste in its restaurants every year. Each item in the clothing and goods line will require five avocado pits, which is roughly equivalent to five orders of guacamole, according to the press release.

Chipotle class action suits allege brand misled public, investors about food safety measures | Fast Casual

July 25, 2017July 25, 2017 ~ knjohn ~ Leave a comment

One class action suit has been filed, another is awaiting class certification and a third is in the wings, all alleging that Chipotle and its leadership led food safety officials, investors and the public at large to believe its food safety initiatives were adequate when they were not.

The court actions come after a day of crushing, crisis-level news about events striking the chain’s stores in Virginia and Texas that ultimately sent the brand’s stock price into a downward spiral, closing Thursday at $356.05, compared with $390.17 at the close Monday before the most recent events became public.

Chipotle is going to make burgers now | Mashable

March 31, 2016 ~ knjohn ~ Leave a comment

Look out, Ronald. Chipotle is coming.

The leader of the “fast casual” restaurant revolution best known for its burritos and guacamole now has its eyes on the burger industry.

Chipotle Mexican Grill confirmed on Wednesday that the company has applied for the trademark for “Better Burger,” a move that signals what could be a new chain under the Chipotle empire.

Chipotle already runs two other chains in addition to its flagship Mexican restaurants — the Southeast Asia-inspired ShopHouse and Pizzeria Locale.

McDonalds and Coca-Cola Try to Adapt to Changing Consumer Tastes | Adweek

October 23, 2014 ~ knjohn ~ Leave a comment

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share.

This week McDonald’s reported a 3.3 percent quarterly profit decline, marking its worst performance in years, while Coke’s profit dropped 14 percent with a continuing decline in North American sales during the same period.

What’s going on? That’s the question on the minds of those running both companies who are under pressure to turn things around fast.

McDonald’s execs might take a cue from rival Chipotle Mexican Grill, which posted 20 percent growth in the third quarter. Chipotle restaurants feature a Fresh Mex menu that offers customers a choice of ingredients to customize their orders as well as organic beans and tofu in its Sofritas for vegans.