Lessons Learned The Hard Way About Running A Virtual Company | Forbes.com

The explosion of the virtual business model is rapidly gaining awareness. While the image of a virtual company tempts many entrepreneurs, they must also understand it is a model that – like any business model – involves both pros and cons.

virtual company

When I started Varsity Tutors in 2007, I had no funding and no outside investors – to put it bluntly, I was a broke college student. Any dollar I saved was another dollar to put toward the growth of this company, so I opted for a virtual business model. Varsity Tutors ultimately succeeded, but it did not reach its current state without weathering its fair share of challenges associated with operating a virtual business. In retrospect, I could have avoided many pitfalls had I been able to learn from someone who had already been through it.

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Leveraging the Razorblade Business Model | getentrepreneurial.com

Gillette sits as #18 on Forbes’ Most Powerful Brands list. How does a company that sells disposable razorblades for mere pennies on the dollar have a value of $16.8 billion dollars?

It’s because they leveraged what we now know as the razorblade model of business.

The business came about due to the creation of a disposable safety razor which coincidentally required the use of the blades made by whom? Gillette.

The basic principle of the razorblade model is to leverage a lower priced item (often labeled as a loss leader) in hopes that the customer comes back to your business which offers a premium component to said item. The lower-tiered item should, in theory, be valuable in its own sense but having access to the premium product increases its value and longevity, for the consumer.

These types of businesses have become commonplace.

Take a look at the printing industry which has a stronghold on printing supplies. Keurig, too, has a dominant share on the single cup brewing industry thanks to the inexpensive machine but premium priced K-cups.

The truth is that every business has an opportunity to uncover and leverage the razorblade model.

The following will provide a few tips (and examples) to do so.

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