For a brand, nirvana is when your good name is so widely endorsed that it enters the language. “Pass the Kleenex.” “Google it.”
Tag: branding
The Toyota Crisis Calls for a Logo Tune-Up | Fast Company
The bad news at Toyota is in overdrive. Since the recall of the Prius for its deadly acceleration problems, the carmaker has been hemorrhaging sales and consumer confidence. Now, even its luxury brand, Lexus, is under investigation for “stability” problems. Ouch!
“Brand Yourself and 4 Other Tips for Success From The Sartorialist” Slideshow | Fast Company
Brain Wave Zero | Peter Mehit
Marketing, as it has been taught for the last couple of decades, involves identifying prospects by their preferences, demographics, and psychographics along with a host of other factors to try to craft the perfect message to reach them. The prospects are split off from their homogenous groups into market segments to be carpet bombed with logos, ad copy, videos, offers, coupons, radio and television ads with the fervent hope they will purchase something from us.
If there is one lesson from the rise of social networking, it’s that people don’t care about brands anymore, they are brands. They sell to us as much as we sell to them.
Continue reading “Brain Wave Zero | Peter Mehit”
Brand Makeovers: 3 Lessons in Reinvention – Reinventing Your Brand | Entrepreneur.com
“You need a brand makeover when the marketplace tells you so directly: Sales are slowing and market share is shrinking,” Adamson says. “But it’s often too late to change things when they are really off. You have to catch it just at the tipping point when things are going great, but the increases are diminishing and momentum is giving out.”
Lap Dances at Yahoo’s Hack Days? A Lesson in Monitoring a Global Brand | Fast Company
When brand control becomes damage control:
“Scantily clad gyrating women” who give lap dances to men on your company’s dime can damage your brand within seconds.
For a sample of the outrage, click here. Especially entertaining are the dozens of Twitter posts.
When Great Design Becomes Its Own Language | Duffy Point of View | Fast Company
A quick read about brand basics. Check out Joe Duffy’s blog also.
The basic elements of a brand’s visual language–type, color, photographic/illustration style and layout also establish a filter for making decisions on how to best “speak” from the heart. If all the basics are in sync, it will make choices like story, set design, talent, wardrobe, physical space, dialog and tone of voice easy to make.
It’s really no different than being true to yourself when you speak to others about how you really feel or most importantly, who you really are. It’s also the key to creating the world that surrounds you in a one-off, true to you kind of way.
Dispatches From The Front 