8 Tips For Converting Blog Readers Into Customers | Getentrepreneurial

July 13, 2016 ~ knjohn ~ Leave a comment

When it comes to content marketing, getting visitors to your website is hailed as the ultimate goal.

So, what happens when you reach that goal? What happens when you publish a blog post for your business which goes viral overnight or your blog becomes a huge hit, reaching millions of people who then click and land on your website?

Do your phones starting ringing off the hook? Are you bombarded with sales, leads, orders, sign ups? Does your brand become a household name? Is your business front-page news?

Having created ‘viral content’ for businesses on a number of occasions, I can categorically (and unfortunately) say that the answer to all of those questions is no.

So Long Blogging. Hello—Yep, We’re Going to Say It—Plogging | WIRED

October 5, 2015 ~ knjohn ~ Leave a comment

WE LOVE SHORT.

Concise 140-character limits. GIFs. Texts. Snaps. Vines. Photos. Summaries. Notifications. Emoji. Slang. Yo.

But some of Silicon Valley’s biggest, smartest tech companies and investors are going long on long. And not long videos, either. They seem to be doubling down on good old-fashioned words.

Last week, Facebook updated its little-known Notes feature to encourage users to write “more beautiful and customizable” posts separate from status updates. Medium announced a $57 million round of funding (on Medium, of course) and is holding a VIP event next week to reveal new features. Everyone’s favorite unicorn Slack relaunched its Posts feature to help users write longer at work. And Re/code reports that Twitter is building a product to allow users to share posts longer than the typical 140-character limit.

Freelancing: A New Business Concept that is set to take the Commercial Realm by Storm | Cool Business Ideas

August 28, 2015 ~ knjohn ~ Leave a comment

Perhaps ten years back, the idea of freelancing was not as appealing as it is today. Even three or four years ago the proposition of going the freelancing way was all about particular skill sets including designers/web developers, copywriters and illustrators. Today however, in the age of start-up boom anyone with the following skills can look forward to raking in the moolah:

Full service blogging

Metrics Analytics

Startup Video Producing

Food styling Podcasting

Others

The post, however, is not about the new opportunities to be explored in freelancing but more about ways to succeed as a freelancer. Freelancing does spell a lot of freedom initially. However, freedom, here, cannot be equated with lack of planning or discipline. Here is a look at the infallible tips to succeed in freelancing. Here’s your chance to explore more of what you already love doing. Read on.

5 Easy Ways to Refine Your Blogger Outreach Emails |Getentrepreneurial.com

June 23, 2015June 22, 2015 ~ knjohn ~ Leave a comment

Just like an outreach email should be easy to look at and digest so is this blog post!

1. Type with a purpose

Before you send that outreach email, peruse the blog, hone in on what you are asking for of the bloggers you’re pitching and what you are willing to give to them for their time and awesomeness.

Emails that are super short and to the point have the best response rates because, let’s face it, we are all slammed and time is too precious to read a lengthy email!

The first sentence of your email should state who you are and why you are reaching out.

2. Don’t overdo the subject line

When inboxes fill up, it’s common practice to delete a bunch based on subject lines. Something that is over the top or too “salesy” are the first ones to be clicked in to oblivion.

Try asking a simple question or having a conversational subject line like “Your latest post on xyz pain point was awesome” or something as simple as “let’s collaborate” is more effective that over thinking it.

5 Simple Steps to Improve Your Business Blog’s Traffic | CoolBusinessIdeas.com

February 4, 2015 ~ knjohn ~ Leave a comment

Read Other Blogs

The world of blogging involves much more than writing your thoughts down from time to time. The reality is that if you’re not doing some kind of marketing, your blog isn’t going to be that successful. However, marketing can be as simple as reading other blogs and letting the bloggers know that you’ve become part of their community. To do so, read a hand full of blogs every day, making sure to look for the newest post. When you’re done reading the post, make sure to leave a comment. Usually, there will be an option to link back to your website; take advantage of this option!

How This Helps Build Traffic

While the link in your comment will do very little for you by way of click through traffic, the main point of this is to let the other blogger know that you’re following them. After seeing you from here to there, that blogger will recognize you and want to check out your blog. From there, the blogger may love your content enough to link to it occasionally in their posts. These contextual links will lead to high click through rates and better keyword positions in search engines.