Studies show that a reduced attention span is formed and enhanced by companies like Facebook & Google, SnapChat, and their peers. Instead of relying on expensive marketing, they link their services to our daily routines and emotions.
What do you do when you feel a tad bored? Do you instantly open Twitter or Instagram?
Today, tech companies can profoundly change our behavior by guiding us through a series of hooks. The hooked model was developed by Nir Eyal in his book Hooked: How to Build Habit-Forming Products, typically consists of four phases: