Essentially, the rumors of ethical misconduct all come back to an alleged “pay to play” tactic. Yelp is accused of offering to remove or downgrade negative reviews if the business in question purchases advertisements on the site.
Tag: advertising
A Million Great Marketing Ideas – Here’s One! | Barry Davis
As a small business owner, I’ll bet that you sometimes begin to wonder…how am I ever going to get my marketing message out? With all the choices out there, such as newspapers, magazines, radio & television…how do I make the “right” decision? All these choices can cost you an “arm and a leg” and just exactly what do you get in return? A full page ad in a local magazine will set you back $10,000.00. Not bad if you have the money. But once the reader turns the page, you’re not in his/her mind anymore…how many new customers will you have to get in order to re-coup your $10,000.00 investment.. I’ll bet a lot.
People will tell you if you advertise on the radio, your commercial must be consistent and it must play at all hours of the day and night. Just exactly how much will that run you? Probably a lot more then you’re spending on marketing & advertising right now. It’s all so expensive. What’s a small business owner to do?
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Got Good Credit Score? Prepare for High-End Google Ads
Users with good FICO scores might soon start seeing ads for more expensive luxury goods and services than those with lower scores, as Google has started to experiment with targeting ads based on users’ credit score.
Google Buzz: Your New Best Friend | Fast Company
…there may not be a moment in your day when you’re not sharing deeply-personal data with Google, and having personalized ads thrust upon you.
Sound like the kind of future you’d like to live in?
Brain Wave Zero | Peter Mehit
Marketing, as it has been taught for the last couple of decades, involves identifying prospects by their preferences, demographics, and psychographics along with a host of other factors to try to craft the perfect message to reach them. The prospects are split off from their homogenous groups into market segments to be carpet bombed with logos, ad copy, videos, offers, coupons, radio and television ads with the fervent hope they will purchase something from us.
If there is one lesson from the rise of social networking, it’s that people don’t care about brands anymore, they are brands. They sell to us as much as we sell to them.
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When Great Design Becomes Its Own Language | Duffy Point of View | Fast Company
A quick read about brand basics. Check out Joe Duffy’s blog also.
The basic elements of a brand’s visual language–type, color, photographic/illustration style and layout also establish a filter for making decisions on how to best “speak” from the heart. If all the basics are in sync, it will make choices like story, set design, talent, wardrobe, physical space, dialog and tone of voice easy to make.
It’s really no different than being true to yourself when you speak to others about how you really feel or most importantly, who you really are. It’s also the key to creating the world that surrounds you in a one-off, true to you kind of way.
More Advertisers Turning To Internet | Mike Sachoff
By Mike Sachoff – Thu, 07/23/2009 – 13:59
Relying less on print
The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.
At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each).
Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.
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Dispatches From The Front 