Chocolatier Anthon Berg recently enabled customers to pay with a good deed, rather than cash, at a pop-up location called The Generous Store.
Tag: advertising
Subway’s $5 Footlong Guy Thinks Fresh On Herman Cain’s 9-9-9 Branding | Fast Company
Cain, who rose through the ranks at Coca-Cola, Pillsbury, and Burger King to become Godfather’s chief exec, knows how to sell a product, and he’s selling his tax plan the same way he would hawk Triple Whopper value meals to lower-middle-class-income families of four. Like it or not, it’s a savvy way to pitch a fast-food nation in a double-dip recession.
Fabian Stelzer Uses Neuroscience To Make Your Website Stickier | Fast Company
5 seconds.
That’s about how long I have to capture your attention on this website and convince you to stick around.
Sometimes A Brand Isn’t Worth Saving. Here’s How To Tell | Co. Design
However, not all brands have the same potential for growth through revitalization. All too often, at the sight of declining sales, the knee-jerk reaction is to try to reinvent a brand without asking if it’s worth the investment in the first place.
NeuroFocus Uses Neuromarketing to Hack Your Brain | Fast Company
Ask Mac lovers why they adore their tablet and they’ll say it’s the convenience, the touch screen, the design, the versatility. But Apple aficionados don’t just like their iPads; they’re preprogammed to like them. It’s in their subconscious–the curves, the way it feels in their hands, and in the hormones their brains secrete when they touch the screen.
Adam Lisagor Is The Quietest Pitchman | Fast Company
“It’s the Internet, not TV, so you could take all the time in the world. That doesn’t mean you should. Put extra thought into how to explain yourself in the simplest way, show us you’re mindful of our time, and we’ll love you for it.”
Brains And Bots Deep Inside Yahoo’s CORE Grab A Billion Clicks | Fast Company
The company started work on a powerful personalization algorithm four years ago. Now it’s paying dividends. The system generates 45,000 totally unique versions of the Today module every five minutes. (All five screenshots in this post were taken within minutes of each other, using different Yahoo accounts.)
It’s Time to Purge the Word Entrepreneur | Duct Tape Marketing
I believe there are really only two kinds of small businesses – healthy ones and unhealthy ones.
Mobile devices overtake computers on Wi-Fi networks | Tech News and Analysis
“Smartphones and tablets are so much more mobile than laptops; the idea of someone pulling out a laptop in a store to check email, Facebook or prices — it’s very impractical,” said Sekar. “What we’re seeing with these mobile devices is it’s practical and enjoyable to do that.”
Your Business Card Is A Billboard For Your Brand–What Does Yours Say? | Fast Company
We live in a super-cluttered world where no one has time for anything. We’re bombarded with text messages, TV commercials, billboards, and online ads, and so companies need to know what they stand for. It’s a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that’s completely relevant.
Dispatches From The Front 