Tag: adobe

Adobe and TikTok Revolutionize Content Creation with Groundbreaking Integration | Small Biz Trends

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Adobe and TikTok have unveiled a pioneering integration, melding TikTok’s Creative Assistant into Adobe Express. This integration, announced on February 13, 2024, heralds a new era for creators, brands, marketers, and small businesses, enabling them to craft and disseminate TikTok video content with unprecedented ease and effectiveness.

Adobe Express, renowned for its robust suite of social content creation tools, now hosts the TikTok Creative Assistant, offering a streamlined workflow from conception to publication. This integration caters specifically to the dynamic needs of TikTok’s platform, ensuring content not only resonates with its unique audience but also stands out in the ever-competitive digital landscape.

Stacy Martinet, Vice President of Marketing Strategy and Communications at Adobe, underscored the significance of this collaboration, highlighting the synergy between Adobe’s creative prowess and TikTok’s deep understanding of its engaged, global community. “The new Creative Assistant add-on in Adobe Express reduces the time, effort, and resources required to work across different platforms for each stage of the content ideation, creation, and distribution process,” Martinet stated.

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More than a year later, the $20B Adobe-Figma deal is still stuck in regulatory limbo | TechCrunch

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In September 2022, Adobe dropped the bombshell news that it intended to buy Figma for $20 billion. It was a huge chunk of money for a startup that had recently been valued at half that amount, and it was a deal that would make investors and some Figma employees wealthy beyond their wildest dreams. But first it had to pass regulatory muster — and that has proven stubbornly difficult.

In fact, more than 13 months after the deal was announced, the two companies remain separate entities. A year is a long time in the tech world. Figma hasn’t been idly waiting for its corporate suitor and has continued to work on the platform, hiring 500 new people since the deal was announced for a total of 1,300 employees today.

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Adobe Predicts Surge in Online Holiday Sales | Small Biz Trends

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Adobe has released its forecast for the upcoming U.S. holiday season, highlighting some noteworthy trends and data of significant importance for small business owners.

Based on a vast trove of data analyzed by Adobe Analytics, the company anticipates a 4.8% year-over-year growth in U.S. online holiday sales, amounting to $221.8 billion. This is up from the $211.7 billion observed in 2022, which had a growth rate of 3.5% from the preceding year. Such growth underscores small businesses’ importance in prioritizing their online presence and digital marketing strategies to tap into this expanding market.

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Adobe Announces Updates to Its Popular Video Tools | Small Biz Trends

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Adobe recently announced industry-first innovations for its range of video applications which are designed to address the workflow needs of today’s professional editors and motion designers.

The new innovations will automate time-intensive tasks including AI-powered text-based video editing and automated color tone-mapping capabilities in Premiere Pro. There will also be significant GPU acceleration as well as dozens of workflow enhancements to make the latest version of Premiere Pro the fastest ever released.

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Adobe Just Held a Bunch of Pantone Colors Hostage | WIRED

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SINCE THE 1950S, the company Pantone has helped designers match the colors they see onscreen to what they see in the real world. This color standardization process means that, for example, a poster made in Adobe InDesign looks exactly the same when it’s printed out as a giant billboard. And it worked just fine—until last week, when everything went dark.

Scores of Photoshop and Illustrator users who have used certain Pantone color collections in their works have recently been confronted with the fallout of a disagreement between Adobe and Pantone. The result? Where once there were vibrant hues there is now only the color black.

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Flash. Must. Die. | WIRED

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Adobe-Flash-Featured1-582x582ADOBE FLASH—THAT INSECURE, ubiquitous resource hog everyone hates to need—is under siege, again, and hopefully for the last time. The latest calls for its retirement come from some of the Internet’s most powerful players, but if the combined clattering of Facebook, Firefox, and a legion of unsatisfied users isn’t enough finally to put it in the ground, scroll down to see how to axe it from your devices yourself.

Why would you want to?

Because Flash is a closed, proprietary system on a web that deserves open standards. It’s a popular punching bag for hackers, which puts users at risk over and over again. And it’s a resource-heavy battery suck that at this point mostly finds its purchase in pop-up ads you didn’t want to see anyway.

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Adobe’s iPad Stylus and Ruler Bring Digital Design to the Physical World | WIRED

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Adobe, long a maker of creative software, has finally ventured into the realm of the physical and unveiled the stylus pen and digital straightedge it teased us with last year.“We noticed that when people want to be creative, they stop using our tools and start using pen and paper,” says Michael Gough, Adobe’s VP of experience design says. “From architects to graphic designers, when creative professionals first think of an idea, they usually ditch the mouse and sketch it out by hand before honing their creation digitally. It just stimulates a different part of the brain when you’re actually drawing.”Adobe solved this problem with Ink and Slide, a stylus and straight rule that come packaged together. They work with a pair of iPad apps specifically created to take advantage of the new tools’ capabilities.

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