Your Online Ads Are Creeping Out Your Customers | Business News Daily

If your business is using online advertisements that are targeted to consumers based on their Internet browsing history and personal information, you may want to reconsider that marketing tactic, new research finds.

According to a new study from Ithaca College, many online users find tailored ads to be “creepy,” and thus are less likely to buy the products and services being promoted.

“My experience was that consumers’ reactions to it were not good,” Lisa Barnard, the study’s author and an assistant professor of integrated marketing communications at Ithaca College, said in a statement. “They found it to be really creepy.”

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AOL – the internet survivor | BBC News

AOL, the firm which told you “you’ve got mail” and delivered more CDs to your door than Amazon, is being bought by Verizon.

The deal values AOL at $4.4bn (£2.8bn), a long way from the mammoth $222bn price tag the company attracted 16 years ago during a boom in the share prices of technology firms.

AOL started life as Quantum Computer Services, which first provided an online service for the Commodore 64 computer system in 1985.

The company built up its position as one of the largest internet providers, gobbling up browser company Netscape and competitor CompuServe.

Then came AOL’s purchase of Time Warner in a deal valued at more than $160bn in 2000. Nine years later, Time Warner reversed the acquisition and AOL began to reinvent itself as a media company with former Google advertising executive Tim Armstrong at the helm.

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MONO: Glasses 3D Printed to Fit Your Face | Design Milk

Chances are if you wear glasses that you know how frustrating it is to walk into a glasses store where you have to try on a million pairs that just don’t seem to be the right size for your face. Hong Kong-based architect Edmond Wong launched ITUM, a brand seeking to remedy this problem. I mean, if clothes come in various sizes, shouldn’t glasses? MONO is a brand-new range of glasses that are 3D printed to fit your face. How genius is that?!

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MoffettNathanson streaming TV report | Business Insider

People just aren’t watching — or paying for — TV the way they used to.

The number of people paying cable and satellite giants like Comcast, Time Warner Cable, and DirecTV for TV service fell during the first three months of the year, according to a new report from MoffettNathanson, a media and telecommunications research firm.

It’s the first time that the industry has lost subscribers during that time, which is traditionally a strong period for pay TV, according to the research note. Last year, pay TV companies added 271,000 subscribers in the first quarter, and in the same period in 2013, they added 208,000 subscribers, according to the firm.

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Is a reservation about an employee a deal-breaker? | Mashable.com

Hiring isn’t easy. An interviewer must consider a candidate’s potential in light of the future of a department and a company (sometimes with little guidance). In the absence of certainty, it’s not uncommon for a hiring manager to pick the applicant who possesses what Lily Zhang of The Muse describes as “sparkle.” It’s easier to like a top candidate who doesn’t simply excel over the course of the job search process, but who manages to outshine his competition.

But sometimes, when you’re leading a hiring process, you’ll find that an applicant who is strong on paper doesn’t “sparkle.” Instead, something feels a little off. Here’s what you should do when you’re uncertain how to proceed.

1. When it’s something the candidate could overcome

A candidate might not stand out simply because he’s not a strong applicant. Interviewing is a skill, and just like there are poor test-takers, there are people who study hard and then freeze up when the big day comes. In other words, his interview performance — while less than ideal — wouldn’t bear any correlation to his future job performance.

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Want Leads? Use YouTube Remarketing | Small Biz Trends

downloadRemarketing on YouTube has become almost as commonplace as remarketing on the Web. YouTube is the world’s second largest search engine with over 1 billion active users each month. Perfecting your marketing strategy for such a large platform can have huge benefits for companies, and what many are realizing is that the remarketing aspect of YouTube has huge potential.

It’s ultimately a great way to get a viewer — whether they clicked on your video, subscribed to your channel, unsubscribed from your channel, viewed your in-stream ads, etc. — coming back to your channel as you upload new videos. In the end, this is a great way to generate more quality leads to help you drive your business growth forward.

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Seven Spring Cleaning Tips for Your Small Business | All business

When you’re running a small business, it can be difficult to pull yourself away the day-to-day responsibilities, take a breath, and examine what you can do to drive growth over the long term. As summer approaches, it’s likely you’ll devote some time to clearing out the clutter in your personal life, like cleaning out the messy garage, so why not do the same for your business?

Of course, you won’t be cleaning out your garage (unless that’s where you work), but scheduling some time to examine the progress you’ve made toward meeting your annual goals and identifying the actions you need to take to meet those goals can be beneficial.

Below are seven tips to guide you.

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A Strange Coincidence | Peter Mehit

I was working some sequencer loops for a song idea with Chad Vandever’s storm chase running in the background.  As he got closer to a tornado, I stopped what I was doing and watched the encounter, which ended badly for him.

It wasn’t until later that I realized that I had recorded both the song loop and the chase audio together, including the last few moments of his live stream.

Until We Meet Again Part 4 | Peter Mehit

imagesWhere does the time go? No seriously, why can’t you store it up? Why can’t you borrow it from the future? Probably because we’d all be dead, having spent our future in replays and do-overs.

But fortunately, you can’t store or borrow time. You can only spend it. Instead of launching into a piece on the nature of man and time, I’ll instead supply you with some ideas on its wise expenditure when it comes to meetings.

You’ve done your agenda and selected the right participants, sending them the agenda early so they can have time to look at it. What’s next? Actually, we’re going to look at your agenda again.

Continue reading “Until We Meet Again Part 4 | Peter Mehit” →