Google Tightens How Advertisers Buy YouTube Ads | Adweek

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Google wants more control over how advertisers buy YouTube ads.

On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic network, by the end of the year.

Instead, advertisers will need to go through Google’s AdWords or DoubleClick Bid Manager, the company’s other two pieces of software that marketers use to buy search and skippable TrueView promos.

The move shows how Google wants a tighter grasp on its ad business. DoubleClick Ad Exchange works with third-party ad tech firms to help brands manage their campaigns and gain access to extra data that Google itself doesn’t provide advertisers. In those cases, the Mountain View, Calif., company doesn’t have as much control over its ad network as it may want. By contrast, AdWords and DoubleClick Bid Manager campaigns are handled by Google reps

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5 Ways to Turn an Embarrassing Failure into a Giant Success | Inc.com

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getty_200397990-001_970728970450047_63217There are very few stories of success that don’t start with at least a few failures along the way. But certainly not everyone who fails succeeds. Failure can easily turn into an insurmountable hurdle that can stop you in your tracks.

So what’s the difference between those who let failure stop them from reaching their goals and those who turn failure into a giant success? It has to do with the way they respond to adversity. Here are five ways to turn failure into a giant success:

1) Accept that Failure is Part of the Journey Toward Success

Saying, “Failure isn’t an option,” quickly turns any failed attempt into a catastrophic event. The truth is, sometimes failure is unavoidable. Accepting that failure is part of the long journey to success can prevent you from panicking, even when you encounter the worst case scenario. A calm mindset is crucial to overcoming failure.

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Pfizer and Flynn Pharma accused of overcharging by CMA | BBC News

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Pharmaceutical firms Pfizer and Flynn Pharma have been accused by the UK’s competition watchdog of charging “excessive and unfair” prices for an anti-epilepsy drug.

Phenytoin sodium capsules, used by 50,000 people in Britain, are made by Pfizer and sold by Flynn.

Pfizer said it was co-operating with the Competition and Markets Authority.

When Pfizer made the drug under its Epanutin brand name, the NHS spent about £2.3m on the drug, the CMA said.

This amount soared to £50m in 2013.

The CMA said Pfizer sold UK distribution rights to Flynn in 2012, but continued to make and supply the drug to the company.

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Harvard MBAs don’t want to go into banking anymore | Business Insider

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downloadHarvard Business School graduates are some of the most sought-after new hires in the world.

They’re among the top choices for companies in just about every industry — including Wall Street investment banks.

It turns out, however, many of them are no longer interested in that industry.

Only 4% of the 2015 graduating class said they wanted to work at an investment bank, reports Bloomberg’s Jennifer Surane.

Of the 46 students in the top 5% of the class, only one expressed an interest in banking, according to the report.

The report cited data from a member of the graduating MBA class, who blogged about the findings of a class survey he received from the university.

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Lexus’ New Hoverboard Is Cool, But Will It Fly? | Live Science

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Last month, Japanese auto manufacturer Lexus unveiled its newest product, and it’s not another luxury SUV. It’s a hoverboard.

Nicknamed the “Slide,” this flying skateboard will be tested in public for the first time on Wednesday (Aug. 5), the company announced this week in a brief video posted on YouTube. The video shows the sleek board floating over what appears to be regular cement in a skateboard park, leading some hoverboard enthusiasts to speculate that, at long last, someone has produced a flying skateboard that you can actually ride in a halfpipe or down a sidewalk.

But, if you thought Lexus’ new toy would turn you into Marty McFly from “Back to the Future Part II” (the one with the epic hoverboard chase scene), think again. Lexus’ Slide can’t actually hover over regular cement.

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The White House Launches Demo Day To Fuel Entrepreneurial Spirit In America | Fast Company

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downloadDaniel Lubetzky, the founder and CEO of KIND Snacks, remembers exactly how he felt earlier this year when he was tapped by the White House to be a Presidential Ambassador for Global Entrepreneurship (PAGE).

“I’m not particularly partisan,” Lubetzky tells Fast Company. “I agree with President Obama on many fronts, though I also disagree with him on some issues. But when you’re invited to the Oval Office, you become like Silly Putty. You’re just overwhelmed by the office of the president, and you want to do your part to help your country.”

President Obama has been a keen proponent of entrepreneurship since he came into office. He started with his own administration: Last month, Fast Company published a cover story about Obama’s efforts to recruit top tech talent from companies like Google and Facebook to reboot the government, applying the principles of a lean startup to make it more efficient and technologically advanced.

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The Science of Unhappiness: Why We are Unhappier than We’ve Ever Been, and What We Can Do about It | Page19

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Trendy hipster using smart phoneIn How the Mind Works, Steven Pinker sums up the essence of happiness as being happy with what we have. Today, many of us have more than any generation ever before: more health, more wealth, and more means by which to actualize our dreams. And yet we’re not the happiest people that ever were.

In his book, Happiness, Richard Layard shows how, paradoxically, we’re less content today than our ancestors were just a few decades back. Of course, this is no coincidence.

We humans are ambitious, competitive animals: no matter what we achieve, we get used to it quickly and crave more, and even people who win the lottery don’t stay elated for very long. Our thirst for more might be the reason why humans have shaped the planet like no other species has. In the modern world, however, it is also an inbuilt obstacle to feeling permanently pleased.

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Epson Is About to Solve the Most Annoying Problem With Inkjet Printers | Bloomberg Business

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Ticking off one’s best customers every few months isn’t a flawless corporate strategy. It tends to incite strong feelings, at best, and massive class-action lawsuits, at worst. Epson seems to have finally realized as much.

After decades of selling cheap printers that require a steady stream of expensive ink cartridges, the company is smashing its business model to bits. In September the Tokyo-based tech giant will offer a new line of consumer printers in the U.S., each with enough ink to print at least 4,000 documents. When the well finally runs dry, customers will be able to refill it with a bottle, just like a baby.

The machines even have a trendy name: EcoTank.1

The new Espon printers can be fed by bottle. Source: Epson

“It’s a really big advantage to the end user,” says John Lang, Epson’s chief executive officer for North America. “That anxiety and that fear of running out of ink—it’s amazing to me that that was so prevalent.”

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12 Things Truly Confident People Do Differently | Entrepreneur

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download (1)Entrepreneur and CultureIQ are searching for the top high-performing cultures to be featured on our annual list. Think your company has what it takes? Click here to get started.

Confidence takes many forms, from the arrogance of Floyd Mayweather to the quiet self-assurance of Jane Goodall. True confidence—as opposed to the false confidence people project to mask their insecurities—has a look all its own.

When it comes to confidence, one thing is certain: truly confident people always have the upper hand over the doubtful and the skittish because they inspire others and they make things happen.

“Whether you think you can, or you think you can’t—you’re right.”

–Henry Ford

Ford’s notion that your mentality has a powerful effect on your ability to succeed is manifest in the results of a recent study at the University of Melbourne that showed that confident people went on to earn higher wages and get promoted more quickly than anyone else.

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