Motorcycling in America is getting a makeover. Industry stalwarts and upstart competitors are trying to attract new riders who want something different from Harley-Davidson’s big burbling cruisers or screaming Japanese and European performance bikes.
The changes are in response to younger riders who are attracted to the efficiency and fun of two-wheel travel, but who don’t want to buy into all the “biker” baggage.
It’s late, you’re tired, and the last thing you want to do is get out of bed and take out your contact lenses. If so, you’re not alone: Around one-third of people who wear contact lenses have reported that they sleep or nap in them.
But people who do this have six to eight times the risk of developing eye infections, according to a new report published today (Aug. 16) in the Centers for Disease Control and Prevention (CDC) Morbidity and Mortality Weekly Report.
Someone walks over, introduces themselves and raises their hand out in front of you. How do you know what you’re supposed to do next?
If this were the first time you saw this behavior, you wouldn’t have a clue.
If you were from an Eastern culture, you might go to bow toward this person. But you know what to do because since childhood, you’ve observed many adults shaking hands.
Observational learning is a learning theory in psychology that describes how we learn by watching and imitating others.
In this article, we will look into what observational learning really is and how it helps you learn and grow.
Intellectual property might seem esoteric, but it’s important to protect it like you would any other asset. To do so, you’ll need to understand some basics about intellectual property rights first.
Two of the most common forms of intellectual property protections are the copyright and the trademark. While the two are often confused, they protect very different types of intellectual property. Learning the differences, and how you can use both to protect your own creative output, is essential to securing your assets.
We recently interviewed Meeting Planners about what they look for in a potential Speaker for their events. Here’s what they had to share about the submission process.
1. Pay attention to the submission process and provide what is requested. The questions and information that is requested is required for a reason. If you don’t provide what is requested and don’t get selected, that’s a pretty good indicator of why.
2. Make your topic and description summary SIZZLE. Write your summary and take away points as if you were going to market the class to your own prospects. This will increase your chances of selection, keep in mind that several professionals are contending for the same spot on the agenda, so make your presentation stand out.
3. Don’t write the Bio or description in first person. Keep your bio updated and make sure it’s written in third person. The same is true for your description, it needs to be written in third person for the Reader.
4. Keep your information updated. The contact information that you provide during the submission process needs to be kept up to date. Due to the nature of the submission process, it may be a few months before you are contacted with an offer. If you are sent an email that you’ve been chosen to speak, and it doesn’t reach you, the missed opportunity goes to someone else.
5. Adhere to deadlines. Once you’ve been selected and agree to speak, its imperative to follow the deadlines provided to you and to read all the information that is sent to you. Last minute changes happen, it is appreciated when you stay on top of things. Be proactive, not reactive.
The way that others evaluate you–your photo, résumé, tattoo, or first-date cardigan–follows the same process of placing marbles on a scale as soon as they get any information.
We form impressions of people the same way we form an impression of anything: As soon as our scale of marbles starts tipping one way, we begin to develop a hunch and then start gathering evidence to back that up by selectively picking up the marble that’s easiest to pick up.
Parks Project is a new outdoor lifestyle brand with a sole purpose: save the U.S. national parks. After a weekend volunteering in the Santa Monica mountains, friends Keith Eshelman and Sevag Kazanci were struck by the challenges facing America’s underfunded and underappreciated national parks.
Inspired by their time working for social enterprise company TOMS, the two entrepreneurs set out to harness consumer power to help support some of the parks’ underfunded projects. Now having contributed over $200,000 to park partners and pairing up with 100 specialty stores, they are rolling out in REI stores nationwide this summer.
Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.
If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius? Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.
If your answer is Generation X, have you made them the target of your marketing dollars? Do you know how to make your message resonate with them?
If you’re a woman business owner looking for financing to start or grow your business, one thing you may be dreaming of (aside from winning the lottery) is getting a grant. Unlike a loan that you have to pay back, or an investment in your business that requires giving up equity, a grant is basically free money that you don’t have to pay back.
Of course, that doesn’t mean grants are “no strings attached.” In fact, most grants typically come with quite a few strings. Similar to scholarships that are given to students to help finance their educations, grants can come from a wide range of sources: from the federal government to a 
wealthy individual, from a small nonprofit organization to a multinational corporation. What grants all have in common is they’re designed to reward organizations that are doing something the grant-giver believes is important. A corporation with a commitment to women might give grants for women business owners, for example.
In its bid to ensure the people on Facebook are who they say they are, the social media giant has added yet another verification tool. From now on, people who manage a Page with a large US audience will have to complete an authorization process if they want to continue posting in their account.
With this authorization process in place, Facebook is looking to protect compromised accounts as well as limiting the reach of fake accounts. By asking the managers of the Page in question to secure their account with two-factor authentication and confirm their primary country location, the issues Facebook has been facing can be restricted.
