Hometown Girl Turned Cupcake Diva – Lucky Cupcake Company Profile | businessnewsdaily.com

The Lucky Cupcake Company is one sweet success story. Cupcake diva Joanne Jarin, owner and self-taught pastry chef, was baking in her home just two years ago.

Today, her Lucky Cupcake Company, located  in upscale Bucks County, Pa., a dozen employees, three of them full-time, and a reputation that keeps pulling in the customers, locals as well as tourists. In the fabled county where desserts at restaurants often are priced at $9.00 each, a fancy cupcake for $2.75 is a bargain.

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20 Monthly Goals Ideas To Help You Grow in 2022 | Life Hack

Personal growth is the most rewarding because it honors hard work on what matters most. If you desire to become more successful personally and professionally, then you should set monthly goals to establish a purposeful mindset.

Schedules and commitments can get a little unruly. Utilize the definition of S.M.A.R.T. goals to personalize them accordingly to preferences. Here is where you will gain a tremendous amount of personal development and set yourself up for success this year. Prioritize these 20 monthly goal ideas to help you grow the coming year and be amazed at how your productivity and success accelerate.

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The chances someone has COVID at your Thanksgiving gathering | Fast Company

Thanksgiving is just days away and with it comes parties, dinners, and gatherings. And while experts say the fully vaccinated should enjoy the holiday with their friends and family, the case and infection rates of COVID-19 remains at high levels in most of America, which means it’s possible someone at your gathering could have COVID and not know it.

But just what are the chances of someone at your gathering being infected with COVID-19? A free online tool from the Georgia Institute of Technology can give you an idea (via the Springfield News-Leader). Called the COVID-19 Event Risk Assessment Planning Tool, the tool shows you the chances that at least one person has COVID depending on the size of your gathering.

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TS Conductor redesigns power lines to make the electric grid more efficient | Fast Company

Though the use of renewable energy is growing—in 2020, wind, solar, and other sources of renewable electricity accounted for nearly 20% of electricity generation in the U.S., up 90% from the year 2000—the basic infrastructure of the grid itself has been slower to change. Almost all overhead electricity lines use the same basic, inefficient design that’s been in use since 1908. The technology isn’t a good fit to accommodate the shift to renewables.

“You may have an existing grid, but if you put in over 500 megawatts of wind because you build a new wind farm, and you connect it to the grid, the grid itself may not be able to absorb that electricity,” says Herve Touati, chief strategy officer for TS Conductor, a startup making high-efficiency conductors for the electricity grid. “So you need to increase the capacity of the grid.”

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14 Recruiting Hacks to Find the Best Job Candidates | AllBusiness.com

Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start.

To learn more about methods that work, 14 successful entrepreneurs from Young Entrepreneur Council (YEC) shared their favorite recruiting tips for finding the best of the best.

What’s your best recruiting “hack” for finding the most qualified candidates for your business? Why does this work so well?

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6 Marketing Translation Tips to Grow a Small Business | AllBusiness.com

When it comes to the global market, many people tend to think of it as a playground for big businesses. But that doesn’t have to be the case—it’s now easier than ever for small businesses to do business abroad, thanks to the possibilities of digital marketing and international logistics.

But if you want your business to truly reach a global audience, you need to speak to them on their terms; English alone isn’t going to cut it. Research shows that 76% of consumers around the world prefer to buy products with information in their own language.

What this means is that any business looking to break into a foreign market needs to consider marketing translation a part of their expansion strategy. If you look at successful businesses with a solid global reach, you’ll find that they make the effort to reach out to customers in their native language in many areas, including product design, advertising, and customer service.

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Seattle Couple Indicted on COVID Business Loan Fraud Charges | Small Business Trends

A couple from Seattle have been indicted for carrying out over $1m in fraud on Covid-19 relief programs.

Brian Sparks, 40, and Autumn Luna, 22, are charged in a 16-count indictment with defrauding the Washington State Employment Security Division (ESD) of more than $500,000 in benefits and defrauding the Small Business Administration (SBA) of approximately $520,000.

As well as fraudulently claiming unemployment benefits with false bank accounts, the couple used stole identities to apply for loans, including Coronavirus Aid, Relief, and Economic Security (CARES) Act.

The SBA paid the couple around $520,000 in Economic Injury Disaster Loan (EIDL) proceeds.

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Nintendo Is Sponsoring a Smash Bros Esports Series | Digital Trends

In a somewhat historic first, Nintendo is partnering with Panda Global on an officially licensed series of Super Smash Bros. esports tournaments. There will be official tournaments for Super Smash Bros Ultimate and, shockingly, GameCube classic Super Smash Bros. Melee.

The relationship between Nintendo and the Smash Bros competitive community has never been a smooth one. Throughout the years, the company has called for many cease and desist orders against various community events, giving it a bad image in the eyes of the tournament faithful. That rocky past makes this inaugural licensed tournament circuit even more monumental.

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Paramount+ Adds 1 Million Subscribers In Single Week | Digital Trends

Looks like the streaming adage of “new content drives subscribers” is true. Paramount+ announced that it’s had its “most successful week ever,” adding more than 1 million new subscribers, as well as setting a new record for total sign-ups since the streaming service rebranded from CBS All Access in March 2021.

While owner ViacomCBS doesn’t break out specific subscription numbers, we can put things into a little bit of context. Globally, ViacomCBS added 4.3 million subscribers in the third quarter of 2021 for a total of 47 million. So more than a million new subscribers in a single week is a big deal.

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Targeting New Investors: 3 Must-Have Features of Your Investor Relations Strategy | The Startup Magazine

Targeting new investors is your priority — whether your company is gearing up for an IPO or it’s already on the market. And you wouldn’t be alone. Out of nearly 600 Investor Relations (IR) professionals surveyed by IR Magazine, nearly all place investor targeting first in their list of goals.

How can you stand out from the crowd when most of your competitors are actively pursuing leads right along with you? Find the answer in the three tips below.

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