You have no idea what Squarespace’s Super Bowl ad is going to be all about. But you do know it probably involves Adam Driver. To be specific, it probably involves up to 27 different versions of the award-winning actor.
We all know this because the brand released an almost two-minute teaser ad this week, featuring a surreal commercial shoot, populated entirely by Adam Drivers.
It can be tempting to think that the recent wildfire disasters in communities across the West were unlucky, one-off events, but evidence is accumulating that points to a trend.
In a new study, we found a 246% increase in the number of homes and structures destroyed by wildfires in the contiguous Western U.S. between the past two decades, 1999-2009 and 2010-2020.
This trend is strongly influenced by major fires in 2017, 2018, and 2020, including destructive fires in Paradise and Santa Rosa, California, and in Colorado, Oregon, and Washington State. In fact, in nearly every Western state, more homes and buildings were destroyed by wildfire over the past decade than the decade before, revealing increasing vulnerability to wildfire disasters.
Selling is all about presentation. Whether you are pitching a potential client or presenting product information to a team, the ability to effectively communicate and persuade is key. Contrary to popular belief, you don’t need to be born with stellar presentation skills; great sales presentation strategies can become second nature through hard work and practice. Here are a few tips to help you improve your presentation skills.
5 sales presentation strategies
1. Use storytelling techniques
The best salespeople are often the best storytellers, and the best storytellers are often the best salespeople. People are more likely to remember and be moved by a story than by a list of facts and figures. Use anecdotes, examples, and case studies to illustrate your points and make them more relatable.
The key is capturing your audience’s attention. People are busy and have short attention spans. While this doesn’t mean being obnoxious is the answer, you need to do something to stand out, such as a bold intro, the use of visuals, or establishing your credibility in a given subject.
For promoting a brand, influencer marketing has become a key tool for digital marketers. So how can a small business find influencers and what are best practices to get them to promote your brand and company? From ensuring that your product aligns with the influencer’s brand to making them the protagonist of your compelling story, 14 entrepreneurs and marketers share their best advice.
How to get influencers to promote your business
1. Turn to influencers in compatible industries
“To find influencers to promote your product, you need to find people in similar industries who have similar target audiences. For instance, if you’re a healthy food and beverage company, it makes sense to partner with an Olympic athlete. Or, if you sell products for the home, then a partnership with a well-known interior designer would be a good fit. Create professional relationships with compatible influencers and it won’t be a hard sell for them to promote your brand.”
The deadline for taxes in the US is quickly approaching. With the 2023 tax season just around the corner, it’s important to understand when and how you need to file your returns.
This article provides an overview of the key dates and requirements associated with filing taxes in 2023, so you can be fully prepared for the deadline for taxes.
We’ll also highlight some tips for making filing easier and stress-free. Understanding the 2023 deadline for taxes can ensure that you have ample time to plan ahead and not miss any important deadlines or opportunities to save money. Let’s get started!
“Use a strong password” is the “wear sunscreen” of the digital world: Everyone knows it’s good advice, but too few people actually follow it. Instead, they lean on go-to passwords that are easy to remember, throwing in that “!” at the end of their secret word or slotting “@” in place of the letter “a.” (It’s not for nothing that “P@ssword!” is the most popular password.) None of this, of course, diminishes the stakes of a breach for most companies. The uncomfortable truth is that password security remains a common and underestimated concern. And for companies, one of the biggest challenges in shoring up their security is getting employees to practice better password hygiene.
You need to recuperate after the gym and the workday.
When you go for a run or have a heavy lifting session, your heart rate, breathing, and muscles require some recovery time. The same is true in the context of work, where you expend not only physical but also cognitive and emotional energy. Your body and your brain need to recover!
Beyond Midday Napping
People who engage in recovery activities feel better at the end of the day and the next morning, research shows. This can be as simple as taking a nap, although most offices don’t offer nap pods like Google does.
It’s also possible to recover in a variety of ways, including activities both at work and away from work, such as going for a walk, connecting with an old friend, or trying out a new creative hobby. People who spend less time on these kinds of activities report worse moods, sleep, and even job performance.
The streaming world continues to consolidate, but that’s not necessarily lessening the confusion over where to watch what. The latest move is with Showtime becoming a part of Paramount+. While parent company Paramount didn’t directly announce the change, it long had been in the running before Variety reported the news via an internal memo from Paramount CEO Bob Backish.
As an e-commerce business owner, scaling your business is essential for success. It is vital to understand that there are different strategies for scaling depending on what type of e-commerce business you have. Here are five crucial tips for scaling your e-commerce business.
1. Invest In SEO
Search engine optimization (SEO) is essential for driving organic traffic from search engines like Google directly to your website or e-Commerce storefronts. SEO involves optimizing content with keywords related to your industry, building backlinks, and submitting sitemaps, so that search engines can crawl through your website easily. A Google ad agency with experienced professionals can also help you optimize your website and create engaging content that will draw attention to your products.
In the 30-odd years since she first ran along the California beaches in Baywatch – the lifeguard drama that remains one of the most-watched series ever – fans and critics have become acquainted with different parts of Pamela Anderson’s life story: Playboy covers, a leaked sex tape and many marriages.
A stolen VHS, featuring intimate footage of Anderson with her first husband Tommy Lee, was distributed for more than $75m (£60m) in sales in the first year alone, and a fictionalised account of the ordeal made by Hulu earned widespread acclaim and 10 Emmy nominations.
Dispatches From The Front 