Category: Tools and Information

How to Find and Attract Customers | BusinessNewsDaily.com

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New business owners might feel the world has all gone online in recent years and that the high-tech landscape has changed the very nature of the entrepreneurial game.

While there is some truth to that, the old adage that “the more things change, the more they stay the same” also applies to hooking new customers.

Winning customers for your business is an art that requires a deft hand. It demands market research, sensitivity, and effective decision-making to lure new customers and keep them coming back. The same applies whether you’re operating an online marketplace or a storefront, Martin Lehman, a retail clothing industry veteran, told BusinessNewsDaily.

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Chill.com Redesigns to Streamline Music Video Discovery | Rolling Stone.com

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Six months after launching, Los Angeles-based startup Chill has redesigned to make it easier for its 19 million registered users to find online videos.

The social video discovery site taps directly into a user’s social graph through Facebook Connect. Then the user, known as a “curator,” can browse through their friends’ collections or discover new videos based on common themes and interests.

The new Chill homepage spotlights new themed verticals for videos like popular, funny, shocking or sexy. User voting, also newly implemented, will determine which videos get featured in each vertical. Chill hopes this facelift will also help artists like Enrique Iglesias reach their fans, as music videos will be filed under the jukebox vertical.

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Caffeine — how much is too much? | MayoClinic.com

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If you rely on caffeine to wake you up and keep you going, you aren’t alone. Caffeine stimulates the central nervous system, alleviating fatigue, increasing wakefulness, and improving concentration and focus.

When to consider cutting back

For most healthy adults, moderate doses of caffeine — 200 to 300 milligrams (mg), or about two to four cups of brewed coffee a day — aren’t harmful. But some circumstances may warrant limiting or even ending your caffeine routine. Read on to see if any of these apply to you

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Ancient Life-Size Lion Statues Baffle Scientists | LiveScience.com

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credit:American Journal of Archaeology

Two sculptures of life-size lions, each weighing about 5 tons in antiquity, have been discovered in what is now Turkey, with archaeologists perplexed over what the granite cats were used for.

One idea is that the statues, created between 1400 and 1200 B.C., were meant to be part of a monument for a sacred water spring, the researchers said.

The lifelike lions were created by the Hittites who controlled a vast empire in the region at a time when the Asiatic lion roamed the foothills of Turkey.

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Common Mistakes in Investor Pitches | Startup Weekend Orange County

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Pitching to investors is a crucial moment in your company’s life. It’s easy to get so caught up talking about all the big-picture awesomeness of your product that you forget to go into the specifics of your business plan. But investors expect your to address both the business and product sides of your endeavour. If you spend to much time explaining one side or the other, it might leave investors unsatisfied or confused about your company. So, in order to help you better understand what specifically investors are looking for in a presentation, we at YetiZen have decided to describe some of the most common mistakes in investor pitches and how to avoid them.

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Five Tips for Email Marketing | Joel Goldstein.com

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Many companies are utilizing email marketing to drive traffic to their websites because it is much cheaper than the traditional mail campaigns. You will find that by being creative in your email marketing campaign that you will drive traffic to your website. In order to keep your customers returning to your website you need to keep in constant contact with them with email marketing.

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