Common Mistakes in Investor Pitches | Startup Weekend Orange County

Pitching to investors is a crucial moment in your company’s life. It’s easy to get so caught up talking about all the big-picture awesomeness of your product that you forget to go into the specifics of your business plan. But investors expect your to address both the business and product sides of your endeavour. If you spend to much time explaining one side or the other, it might leave investors unsatisfied or confused about your company. So, in order to help you better understand what specifically investors are looking for in a presentation, we at YetiZen have decided to describe some of the most common mistakes in investor pitches and how to avoid them.

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Five Tips for Email Marketing | Joel Goldstein.com

Many companies are utilizing email marketing to drive traffic to their websites because it is much cheaper than the traditional mail campaigns. You will find that by being creative in your email marketing campaign that you will drive traffic to your website. In order to keep your customers returning to your website you need to keep in constant contact with them with email marketing.

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Article Marketing | Getentrepreneurial.com

Article marketing is one of the oldest and most reliable ways to drive traffic to your site and increase your profile on the web. These days, there are countless places to submit your articles, but not all of them are equal. Here’s a list of six different places where you can get published and effectively drive new visitors to your website.

1. Blogs:

– Try to find industry-specific blogs that are very relevant to your product or service. You can use Google for this, or ask your clients and associates what they like to read online. Once you find blogs, contact their owners to find out if they’re interested in free content in exchange for a backlink. This is a great way to build online marketing relationships.

– Try BloggerLinkUp.com, a newsletter that connects bloggers with one another.

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Coca-Cola Bag | CoolBusinessIdeas.com

Apparently in many parts of Central America, expensive soda drinks like Coca-Cola are served up in plastic Ziploc bags—instead of glass or plastic bottles—so they’re more affordable. And so the iconic and highly recognizable shape of the Coke bottle isn’t lost, the sugar water maker has created these Coca-Cola bags as a low-cost alternative to its traditional packaging.

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Pentagon’s Brain-Powered Videogames Might Treat PTSD | Wired.com

Soldiers and veterans looking to alleviate the devastating symptoms of post-traumatic stress disorder might soon have a new way to help themselves. Strangely, it involves using their gray matter to control a videogame.

The process is known as neurofeedback, or NF, and it’s the latest in a long, increasingly out-there list of potential PTSD remedies — from neck injections to memory-zapping drugs — being studied by military researchers. This week, scientists at San Diego’s Naval Medical Center announced plans for a clinical trial on 80 patients, designed to compare neurofeedback with a sham control procedure. The trial, the first of its kind, is meant to determine whether or not NF can avail soldiers of symptoms like nightmares, anxiety attacks and flashbacks.

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