Are you the type of person who thinks of everyone else before yourself? If you are, you probably don’t even realize it. Business owners are particularly prone to this trait. We have a responsibility to our team and our customers, and that can become a singular focus.
But when your weekly date night starts to become monthly, and your evening workouts are replaced with late night office hours, you might be putting yourself on the back burner–and that doesn’t help anyone.
Sometimes, it feels as if we just can’t stop thinking about the financial crisis. Every macro event is the next “Lehman moment;” every retreat in stocks marks the early innings of the next crash.
Other times, it’s as if we’ve all forgotten that the financial meltdown ever happened. Quicken Loans’ 2016 Super Bowl ad falls into the latter category.
Adweek: You’ve launched a branded content studio that targets black consumers. What is different about marketing to this demographic?
Samuels: In an ideal world, the story will come out of culture that will be relevant for more than just people who are of African-American ethnicity.
Stories that are coming out of black content and lifestyle are hot right now. If you look at things like Unsung, Empire and Blackish, you can see that those stories are very popular. Black culture has always been hot, but now it has a platform that maybe we haven’t seen in the past. Content is not just relevant for black people—it’s relevant for mainstream culture.
Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Spoiler alert: Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers–and for good reason.
It’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2016.
Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.
Do you happen to be in the market for a mobile card reader? There is a new player hitting the scene that’s been recently announced by First Data. Called Clover Go, this EMV-enabled card reader is being touted as an affordable option.
Clover Go appears to be a card reader similar to those offered by Square and PayPal. It works with the Clover Go app for iOS and Android, which a user will first have to download on either their smartphone or tablet.
This year was a big one for me. My income quadrupled, my workload decreased and business expanded faster than I could have imagined. How? Simple: Intentional productivity.
I want to share here four of the biggest productivity tips I utilized this year that helped me make the past 12 months the most amazing year of my life. I’ll also share how you can apply these to your life to make 2016 your best year yet!
Eating is one of our basic human needs, but it’s more than a mere utilitarian must-do. Eating can be a great pleasure, a social occasion, or a route to greater physical and mental health. But what does that really mean?
While awareness about the benefits of a healthy diet is on the rise, so are confusion and misinformation. What does it actually mean to be a mindful eater? From that question springs a cornucopia of others, like what should the bulk of my grocery haul be? Should I eat meat or not? Are there techniques to better enjoy a meal?
If you’re starting a business, you’ve probably defined your “target customer.” You know their age, gender, location and perhaps even their income and education levels. But demographics alone won’t give you a complete picture of who’s buying your products.
“Understand intimately who your customer is,” said TJ Parker, CEO and founder of PillPack, an online pharmacy and medication management service. “If you don’t know your customers, it’s hard to … communicate [your product’s] benefits so they react positively.”
So what else should you be learning about your customers, aside from basic demographics? Here are the top three things you should find out, and how to incorporate that information into your strategy.
To effectively run a small business, there are a number of tasks you have to do that are not only necessary, but oftentimes tough to swallow.
Sometimes a small business has to let staff go in order to stay financially afloat. Other businesses cut their advertising and marketing budgets, and then take the chance of missing out on new clients. Still others close their doors altogether because they were not organized enough in the first place.
If any of this sounds scary, it should. Running a small business comes with many challenges, but they can certainly be overcome with smart leadership and a determination to learn from past mistakes.
With that in mind, ask yourself if your small business is truly organized. And if it isn’t, let’s find out how can you better organize it for this year and beyond.
Organizations of any size and every industry are adopting to business video conferencing as a best way to stay connected, increase their productivity and the last but not the least cutting down the costs in these difficult economic times. And as the prices on all these equipment’s drop down and technology tends to become easier especially while using video conferencing, it generally turns out to be the most effective way of communicating with the employees, customers and the sales prospects. Below given are the 7 major benefits business video conferencing for your business in 2016.
