Category: Tools and Information

What Advertisers Are Getting Wrong About Programmatic | Adweek

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Specs

Current gig Vp of strategy at TubeMogul

Previous gig Head of technology at Ikon Communications

Age 35

Adweek: Describe your role as vp of strategy

Phil Cowlishaw: It’s a little bit like Navy SEALs. I take a high view of our most important strategic accounts and then deep dive into them to get a deep understanding of exactly what business drivers will make a difference for them and then how TubeMogul, the platform, can deliver this. My job is to lead a team that helps these accounts, to truly align their business models with our software features. At the end of the day, it’s ultimately helping them get the most value out of our platform. It’s really about how they can pull the triggers inside of our platform to shift more product or brand awareness.

What clients have you been working with?

L’Oréal USA, Jose Cuervo, Mondelez, Allstate, Heineken, Quiznos, Hotels.com and Lenovo.

What trends do you see emerging in digital advertising?

There’s an increased interest in this space on the brand side. We’re seeing brands trying to understand exactly what programmatic is and how it could potentially help their business. We’re seeing a significant shift into the programmatic space and a drive and adoption by big brand advertisers and their agencies to try and understand the power of programmatic, especially in online video, and how it can drive business results.

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Fake and Overused Weather Photos: Avoid Sharing These Images | Weather.com

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Social media has been a beneficial tool for weather forecasters in the 21st century. It allows meteorologists to give the public advance warning about a dangerous weather event, and, once the event begins, news gatherers use social media to quickly share images and video of a damaging storm system.

Conversely, social media has also made it easier to spread a lie. All it takes is one person to find an old picture or video, rebrand it as current and share it to Facebook or Twitter. Then it has the potential to go viral all over again.

Hurricanes, tornadoes and winter storms give these fake photos a high-profile platform to resurface. The image above, posted after a deadly tornado hit the Tulsa, Oklahoma, metro area on March 25, 2015, seems to look real. But as soon as it began to make the rounds on social media, locals immediately knew it was a fake.

Before you share the next striking, unbelievable image during a severe weather event, we want you to know how to recognize a phony. Spotting fake photos isn’t easy, but it’s slightly simpler when abiding by one maxim: if it seems too good to be true, it probably is. As for recycled weather photos that came from a past event, websites like Tineye and Google Image Search can help pick out reused images that were posted on the Internet long ago. To use Tineye or Google Image Search, just save the photo in question and upload it to either site. They will tell you if that photo has been previously shared on social media.

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Does Everyone Have a Look-Alike? | Live Science

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We’ve all done a double take when mistaking a random person on the street for someone we know or know of, like the celebrity look-alikes Will Ferrell and Chad Smith — the actor and the Red Hot Chili Peppers’ drummer, respectively.

But does everyone have a doppelganger? There’s a fairly decent chance of it, actually, thanks to the limited number of genes that influence facial features.

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3 Millennial Founders on What Really Makes Their Generation Tick | Inc.com

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For serial entrepreneur Stacey Ferreira, 23, the Millennial generation is best defined by this Napoleon Hill quote: “If you’re not learning while you’re earning, you’re cheating yourself out of the better portion of your compensation.”

More than anything else, she says, Millennials are seekers of purpose.

Ferreira, who heads up the digital advertising agency AdMoar, took the stage Thursday morning at Inc.’s annual Women’s Summit in New York City along with Rodney Williams (31), co-founder and CEO of Lisnr, SOLS co-founder Kegan Schouwenburg (29), and Inc. senior editor Christine Lagorio to discuss what really defines this generation at large.

Accounting for as many as 80 million people between the ages of 18 and 34–and an estimated $200 billion in U.S. spending power–Millennials are clearly a valuable demographic to businesses and employers.

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7 Tips to Get the Most Out of Your Job Listings | All Business

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Looking to hire sometime soon? If you want to make your job listing stand out on job boards and attract the top talent, you’ll want to read these seven tips on making the most of your job posting.

1. Have a Clear Job Title

According to Kevin Walker, Indeed.com’s Director of Employer Insights, a well-crafted job title can increase traffic to your listing by up to 1000%! So what exactly does a clear job title look like and what do you need to do to make sure your listing has one?

Make the Title as Specific as Possible – For example, “Guest Content Editor” is much more descriptive than “Editor 2”

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7 Things Your Parents Never Taught You about Being an Adult | Page19

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Your twenties and early thirties are an exciting time. You’re blazing a trail in your first career, learning what you’re really amazing at and where you might need some work, experiencing loves that have potential to last, and maybe even thinking about buying a house. All of this stuff is big—after all, you’re building a foundation for the rest of your adult life—and its collective approach can make you feel like a tiny island nation preparing for a tsunami.

So how do you prepare yourself for what’s to come, weather-proof your basement floor and build for both sunny and inclement weather?

We’ve whipped up a handy little guide with 7 practical tips from some of the best books for people who are newly navigating the world of adults. Here, learn why you shouldn’t depend on a savings account to rescue your retirement, when’s the right time to invest in property, and the single most important thing amazing employees do when they’re young.

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What Turning 35 Taught Me About Money | The Simple Dollar

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A debt-free life is better than the alternative.

For the first few years of our marriage, my husband and I didn’t pay too much attention to our spending or our outstanding debts. We made decent incomes, after all, and didn’t have any children. What difference did it make if we carried credit card debt, student loans, or car loans?

Here’s what I found out — it makes a huge difference. With two kids in school now and the college years fast approaching, I can’t imagine how unstable I would feel if we carried the kind of debt we did early on.

Now that I know a debt-free life is much better (and a lot less stressful) than the alternative, my plan is to avoid debt like the plague if at all possible. For us, that means driving older cars, saving money for splurges so we can pay in cash, and staying put in our reasonable home. If that keeps us debt-free, that’s fine with me.

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Could Microsoft Edge Be Your New Web Browser? | Small Biz Trends

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edge-browser-660x370To date, one of the biggest standouts in Windows 10 is the new Microsoft Edge browser.

For many, it’s just a relief to say goodbye to Internet Explorer once and for all. (You won’t have Internet Explorer to kick around anymore.)

After 20 years, many innovations and a long period of stagnation, it took a lot to overhaul this browser.

Jacob Rossi, a senior engineer on Microsoft’s Web platform team, says:

“We’ve fixed over 3,000 interoperability issues (some dating back to code written in the 90s) on top of the over 40 new Web standards we’re working on. For example, longstanding inner HTML issues are now fixed.”

So, is the new Microsoft Edge browser really all that much different than its predecessor? Let’s take a look at some of the early returns on the new Edge browser.

Of course, one of the best places to look for instant reactions is on Twitter. And there, — surprisingly — you’ll find a lot of praise for one of the more hyped additions to the new Windows 10 operating system.

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Slow and Steady? 4 Smart Ways to Maintain Business Growth | Business News Daily

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When entrepreneurs launch their businesses, they often think rapid growth and record-breaking sales numbers equate to success. And with so many media outlets covering startups boasting incredible spikes in their revenue and customer bases, it’s easy to understand why. Companies that don’t see fast expansion may feel discouraged, but is this type of immediate success really sustainable? Business owners who focus on growing quickly may want to take a lesson from the classic “tortoise and hare” fable, in which the slow but steady tortoise won against the hare. Though speed might put you ahead of the competition at first, you’ll likely end up burning out before the race is over.

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