If you’re looking for something more interesting to do in quarantine than restream a show on Netflix, consider helping scientists map the world’s coral reefs. In a new video game from NASA called NeMO-Net, you can virtually dive in waters around the world, classifying corals in 3D images from satellites to help train a NASA supercomputer to map the rest of the world’s coral at a scale that’s never been done before.
Category: Tools and Information
From Hard-Shell To Chef-Driven: A New Book Traces America’s Taco Journey | Forbes
Do you remember your first taco? Perhaps tacos are part of your background, Or, they might have been something your mother whipped up, using a recipe on the box of hard shell tacos.
Maybe it was at Taco Bell, or even something that you discovered on a bar menu.
However you were introduced to tacos, you’ll learn an enormous and entertaining amount about them in the new book, American Tacos: A History And Guide, by Jose R. Ralat.
How Cloud Communications Can Transform Your Relationship with Customers | AllBusiness.com
The way that consumers and companies communicate with each other has undergone a drastic change in recent years. For instance, last year former pro football player Steve Gleason tweeted Southwest Airlines that some of the airline’s employees were unwilling to accommodate customers like him who need to fly with power wheelchairs and specialty equipment. Southwest responded quickly and apologetically to Steve, and other Twitter users took note.
As technologies like smartphones and social media platforms like Twitter have become a part of people’s daily lives, consumers have come to expect businesses of all sizes to be open to communicating with them via these modern channels. Clear and effective communication is key to maintaining any kind of relationship, personal or professional. So catering to your customers’ preferences in terms of which methods they want to use to connect with you is paramount to your organization’s overall success.
Five Great Video Recruiting Examples for Getting Top Employees | Small Business Trends
Are you missing out on one of the easiest, most effective ways to get top employees? Employers are using video recruiting to attract top candidates.
Video recruiting introduces your company, and its open position or positions, in a manner more friendly, informative and engaging than any word-filled advertisement. If you’re thinking that making a video is too expensive, think again. Recruiting videos can run the gamut from simple, cellphone created clips to glitzy, professional films.
With unemployment rates at historic lows, the pool of talented candidates is small, and 75% of employers reported problems finding employees during 2019. Although nearly 90 percent of potential employees reported using social media to search for a job, only 60 percent of employers used social media to search for candidates. That’s an increase from 40 percent in 2018.
Creating an Ideal Customer Profile | Management Consulting Connection
Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Who should you listen to and who should you be chasing?
Within your target market, there will be customers that are “ideal” you. They buy quickly, renew and expand their contracts, and advocate for the product. In order to fully benefit from these fans, the sales team needs to understand who they are and be comfortable selling to them. And in order for this to work, there should be enough of them to make the effort worthwhile.
8 Tips for Developing Remote Work Policies | business.com
So you want to create a remote work policy for your business? Congratulations, and welcome to the club of business owners who have sought greater flexibility as entrepreneurs.
Some of us are telecommuting converts who recognized the business benefits of working remotely year-round, while others are business owners adapting to sudden economic and cultural changes like recessions and public health crises. In either scenario, transitioning brick-and-mortar business operations to remote practices that can be effectively performed from virtual environments can be intimidating – but it is a business goal that is very much within reach.
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Is Mac More Secure Than Windows? We Asked the Experts | Digital Trends
Apple talks a big game when it comes to security. Its stance on user privacy has been one of the dominant themes of Apple’s marketing, especially in the past few years. In a world awash with data leaks and cybercriminals, that’s reassuring.
But when it comes to the Mac and its comparisons against Windows, are the assumptions true? Is MacOS actually better at protecting your privacy? After all, a recent survey found that more Americans trust Microsoft than Apple with their private data, at a rate of 75% to 69%. Could it be correct?
Science Meets Culture: What Is The Future of Micromobility? | The Startup Magazine
In early March, Lyft announced that it is offering free scooter rides to essential workers in New York because of the COVID pandemic. Those scooters you’ve been seeing everywhere since 2018 are part of a new intersection between tech and transportation called micromobility.
Tech might be a new player in this field, but “micromobility” has actually existed for hundreds of years. The pain point electric scooters address is the same one that Einstein Newton relieved biking to the patent office.
Longboards and bicycles are low-tech solutions to this same pain point. The following are a few of the tech industry’s proposed solutions to the “last-mile problem,” which is what the industry calls the demand for an alternative to walking to and from the last few miles to a destination:
Why Learning a New Language Now Could Make You a More Successful Entrepreneur | Entrepreneur
The world is flattening (figuratively) as international trade is easier than ever and more people speak English than ever. But just because doing business in English is widely possible, doesn’t mean you shouldn’t learn a new language. There are a number of reasons why entrepreneurs owe it to themselves to learn a new language.
Plus, with your social calendar nonexistent for the time being and great deals on language learning software and apps popping up (like this lifetime subscription to Babbel for 60 percent off), there’s never been a better time to try it out.
Unconventional Ways To Build Audience Online | Get Entrepreneurial
There is no need to emphasize the importance of growing audience at this point. Not only did online presence become a must, it also became an important sales channel for many businesses. Unfortunately, the competition for customers’ attention is getting more fierce each day. Advertising costs are hiking up. Algorithms are changing.
It seems like all businesses online are being taught to grow an audience the same way. So how can businesses grow their audience online in an unconventional way? 5 experts will share unconventional ways to build your audience online.
Dispatches From The Front 