I just renewed four domains with GoDaddy. It was a perfectly forgettable transaction, just the way I want all transactions on the internet to be. But a day later, a survey arrived. Begging for just five minutes, I caved in and answered their questions.
The very first question violated my unspoken rule about surveys: Do not make it mandatory to explain why I gave you a rating.
I rated them a 7. I didn’t really want to go into it. A 7 says, “You know, you’re just good enough. But I’d better deal you if something better came along.” I think both GoDaddy and I understand that. Conversation will only make things worse. When I discovered the comment was mandatory, I wrote:
I gave you a rating. Accept it. I hate mandatory comments. They make me dislike the survey company for doing it, and GoDaddy by extension.
There were a few more questions. It was really a three minute survey. I liked them for that. The final question asked me what GoDaddy could do to improve my customer experience. Now if they had followed my rule and not forced me to have a comment, I would have ended the survey the way I end all surveys, with white space. But to not leave a comment after having been forced to leave one, that’s just not symmetrical. So this is what I asked GoDaddy for:
1. Provide winning PowerBall numbers. Any size jackpot will do.
2. Arrange a date with Angelina Jolie. Brad can come.
3. Use ‘No One to Know’ by Path of Least Resistance as your theme song.
4. Get all the idiots in Washington D.C. to remember they’re supposed to be focused on us. You can do it. You lobby.
5. Stop objectifying women in your advertising.
6. Tell people when they rehearse a vine, it defeats the purpose.
7. Magically release all the domain names I really want.
8. Feature my company in your advertising.
9. (It’s Custom Business Planning and Solutions)
10. Get my upstairs neighbor to walk lighter.
I pressed ‘Submit’. I was greeted with thanks from Blake Irving, CEO of GoDaddy:

We’ll see if they are really serious about improving my customer experience.