Promotional products are one of the best ways to attract visitors to your trade show booth. Choosing the right promotional products that match your brand’s message and are useful to your customers will be worth your investment and bring you a high return on your investment. Studies have shown that branded giveaways really do work to help improve sentiment towards your company and help recipients remember to buy from you. The key is finding the right promotional products to giveaway at trade shows that will not only make it home with attendees, but will be kept for a long time. The most effective promotional products are kept for upwards of 3 or 4 years. Here are some of the top promotional products for trade shows that you can make your own with your own branding, name, logo, colors, and messaging.
Category: News and Views
Unilever lays an egg: Drops Just Mayo lawsuit | Money CNN
Unilever takes its mayonnaise very seriously. But this time, the global food giant appears to have egg on its face.
In October, Unilever filed a lawsuit against Hampton Creek, a San Francisco start-up that makes an egg-free mayonnaise substitute called Just Mayo.Unilever (UL) owns Hellman’s mayonnaise and Best Foods, and accused Hampton Creek of false advertising and unfair competition.Unilever dropped the lawsuit Thursday. The company didn’t give a reason why.
The lawsuit claimed that Just Mayo does not meet the legal definition of mayonnaise since it isn’t made with eggs. Unilever also took issue with the Just Mayo label, which contains an image of an egg, and said the vegan sandwich spread was inferior in taste and “performance” to Best Foods and Hellman’s mayo.Critics started a petition on Change.org calling on Unilever to “stop bullying sustainable food companies.” The petition received more than 112,000 signatures.
3 Common Millennial Misconceptions in the Workplace | Business News Daily
Think you’ve got your millennial employees figured out? You may not know them as well as you think.
Last month, Bentley University released the results of “Millennial Mind Goes to Work,” a survey that polled more than 1,000 U.S. millennials ages 18 to 34 on their attitudes about career and workplace issues. The statistics revealed nuances of many of the assumptions older generations have made about Generation Y, such as their obsession with technology and propensity for job hopping.
The study, which was conducted as part of the school’s millennial workforce preparedness program called PreparedU, reinforces the fact that millennials have been mischaracterized by employers in many instances, said Bentley University President Gloria Larson.
Israeli Moms Mentored by Google for Women Making Startups | Bloomberg
Women cradle newborn babies in their arms and dangle soft toys in front of older infants on colorful mattresses, all in a room in a Tel Aviv high-rise strewn with strollers and oversized bean bags.
It’s not a play facility. It’s the location of Google Inc. (GOOG)’s first baby-friendly school for startups. Called Campus for Moms, the program involves a series of nine weekly classes designed to give women on maternity leave a boost toward opening their own ventures in a country whose economy is dependent on innovation.
“The course helped me realize that this is who I am,” said Nira Sheleg, a 37-year-old mother of two who founded Wizer.me, a teacher-resource company, during the program. “I am an entrepreneur, not just a mom with an idea. Now I have a support group, and the mothers around me are amazing.”
10 Things Your Kids Will Live Without | Fox Business
Fifty years ago photos were black and white, music players were mono, phones were rotary, TVs had maybe five stations, milk came to your door, and if you wanted to send someone a message, you had to put a stamp on it and drop it in the mailbox.
If you could somehow go back to 1964 and show someone a video of a day in the life of a modern teenager, the guy would probably become catatonic and you’d have to literally dial the operator for help because 911 didn’t even exist yet.
Now, I’m no futurist but if you’ve got little kids, I’d be willing to bet they’ll be living in a world without these 10 indispensable things you and I grew up with:
Weekly Economic Update | LAEDC
v.18 n. 49 – Released December 16, 2014
This Week’s Headlines:
- SoCal Home Sales and Median Prices in November
- California Financial Report for November
- November Retail Sales Beat Expectations
- Events of Interest
- February 18, 2015: LAEDC Economic Forecast Event Featuring Tourism and Hospitality
Why Entrepreneurs Are Important for the Economy | Investopedia
Entrepreneurs are frequently thought of as national assets to be cultivated, motivated and remunerated to the greatest possible extent.
Entrepreneurs can change the way we live and work. If successful, their innovations may improve our standard of living. In short, in addition to creating wealth from their entrepreneurial ventures, they also create jobs and the conditions for a prosperous society.
The following are six reasons why entrepreneurs are important to the economy.
This bike path is made entirely of solar panels | Public Radio International
If you could get up on the roof of our offices in Boston, you’d be standing amongst a bunch of solar panels. That’s not so unusual.
But in The Netherlands, they’re experimenting with putting solar panels in a much more unusual place: Bike paths.
A bike path made of solar panels opened today in a suburb outside of Amsterdam. Just 230 feet of it exist. Designers say it’s enough to power three homes.
But is it worth the cost? Many in this cycling crazed culture say yes.
“It’s incredible. It’s the world’s first ever public, solar cycle path,” says the BBC’s Anna Holligan. “There are actually more bikes than people in this country. It’s famous for cycling. So it’s the right place to be testing this pioneering technology.”
Amazon’s Bargain Button Could Actually Be Good for the Economy | Businessweek
Amazon (AMZN) is now taking bids. Venders who sell on Amazon can enable a “make an offer” feature that allows customers to offer a lower than list price. The seller can accept, reject, or counter the offer. If one makes a counteroffer, buyer and seller can haggle over e-mail and—if they reach an agreement—pay Amazon its commission. So far, the option is available only for 150,000 goods on the website, mostly art and collectables.
Amazon may extended the option to hundreds of thousands of items for sale within the next year. Amazon calls the offer process a “game-changer.”While that’s probably an exaggeration, bargaining does have the potential to change American retail, quite possibly for the better.
In plenty of countries, people negotiate for nearly everything. Not so in the U.S., where bargaining on price tends to be limited to cars, real estate, and cable service. Research suggests that Americans are uncomfortable with the little haggling they do. In a LinkedIn (LNKD)survey of 2000 professionals in 2012, Americans (especially women) reported being more anxious than any other nationality when it comes to negotiating. (Indians feel most confident, followed by Germans.)
Public Relations Tips and Tricks for Your Business | Inc.com
Creating an efficient PR and marketing plan is a cornerstone to building up your organization’s success. Marketing and PR, unfortunately, sometimes can be costly, particularly if you’re running a lean operation and just starting out. Thankfully, there will include a few affordable PR and marketing tips and tricks which may offer your small business a cost-effective way to successfully increase sales and grow your consumer base.
You may have an excellent service or product, yet if nobody has knowledge of it, generating sales might be difficult. Effective public relations and marketing include proactive methods for you to spread the message to your market and attract potential customers and clients.
Marketing is about discovering methods of reaching your targeted audience–these potential customers and clients who possess an interest in and possible necessity for what you are selling. Public relations includes obtaining positive press and publicity in regard to your business concerning its most recent services, brands, and innovations.
Dispatches From The Front 