Why Amazon Ads Could Be a Disaster Waiting to Happen | Inc.com

When investing, it’s always a good idea to spread the wealth. Whether you invest only as much as can be insured, or you use different financial managers with unique areas of expertise, your goal is to maximize your capital. Everyone gets a piece of the pie, and within portfolios there’s still more diversification.

When it comes to digital marketing, advertisers are wise to spread their budgets around, but the places to spend in an effective way have dwindled. Over the past few years, fewer and fewer players in online advertising have a piece of the pie–especially those trying to protect consumer information–and advertisers looking for the best conversion rates have increasingly directed their ad budgets to a handful of companies where privacy practices and protections are less than stellar.

Read More

China splits the internet while the U.S. dithers | TechCrunch

There are few stories as important right now as the internet being ripped asunder by the increasing animosity between the U.S. and China. Eric Schmidt, the former chairman of Alphabet, said last week at a private event in San Francisco that “I think the most likely scenario now is not a splintering, but rather a bifurcation into a Chinese-led internet and a non-Chinese internet led by America.”

Read More

A Small Google Chrome Change Stirs a Big Privacy Controversy | WIRED

THOUGH CHROME LAUNCHED in 2008 as a scrappy upstart, it has for years been the dominant web browser, with over 60 percent market share on both desktop and mobile. So when Chrome adjusts its features or policies, it impacts a huge chunk of people worldwide. And a recent change to how Chrome treats logins has shown how poorly those alterations can go over.

Read More

Amazon insists on putting Alexa where no one wants it | Mashable

In Jeff Bezos’s vision of the future, microwaving a potato is a multi-step, error-ridden, complicated affair.

This much was made clear at a press event in Seattle today, where Amazon unveiled a host of new household products that integrate with the company’s voice assistant, Alexa. In doing so, Amazon succeeded in more than just debuting a voice-controlled microwave. Indeed, in the course of today’s IRL informercial the company managed to do something much more remarkable: give life to the adage that just because you can do something, doesn’t mean you should.

Read More

Is Your Smartphone Making You Dumb? | Psychology Today

Imagine that after a routine medical exam your doctor delivers some devastating news: Since your last checkup, your cognitive performance has plummeted. Your ability to connect with others has eroded. And your memory for everyday events is no longer operating as it once did.

As it turns out, there is a cure and it won’t cost you a penny. The treatment is simple: All that’s required is that you put away your smartphone.

Few of us will have this conversation with our doctors. But perhaps we should. Over the last few years, scientists have begun studying the way cell phones affect the human experience. And the early results are alarming.

Read Article

Walmart is where the trade war comes home | Money CNN

Two weeks ago, Walmart asked the Trump administration to walk back its plan to put tariffs on Christmas lights, shampoo, dog food, luggage, mattresses, handbags, backpacks, vacuum cleaners, bicycles, cooking grills, cable cords and air conditioners.

In a letter to US Trade Representative Robert Lighthizer, the company said expanded tariffs on Chinese imports would hurt its customers, its suppliers and the US economy.

Read More

What is Amazon Storefronts? | Business News Daily

Amazon Storefronts is a new way for small and medium-sized businesses to sell products directly through Amazon. Amazon has established a separate section where it will highlight small businesses, feature curated collections of unique products and provide a platform for an online small business experience. Instead of navigating thousands of online sellers, Amazon wants customers to interact with small businesses and have an intimate, mom-and-pop-shop experience through the online platform.

Read More

Amazon prices for cases of water fluctuate ahead of Hurricane Florence | Business Insider

Amazon is being criticized for appearing to inflate prices as residents of North and South Carolina prepare for Hurricane Florence to make landfall.

Many local grocery and warehouse stores have sold out of basics like cases of water, so some locals have turned online to buy goods to prepare for the storm. What they’ve found is water cases that cost over $20 for a few dozen bottles — far more than their usual cost.

Read More

Google fights plan to extend ‘right to be forgotten’ | BBC News

European rules that allow individuals the “right to be forgotten” online could be extended worldwide.

The European Court of Justice is hearing evidence on the matter and will rule in 2019.

Google argues that extending the law could turn it into a tool for censorship, in “less democratic” regimes.

France’s regulator said that Google is currently not respecting the rights of citizens to have information erased.

Read More