Category: News and Views

See the Full Hunter’s Moon Shine Bright Tonight | Live Science

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October’s full moon, called the Hunter’s Moon, will rise tonight (Oct. 13), reaching its peak fullness at 5:08 p.m. ET.

The Hunter’s Moon, which is the full moon following the Harvest Moon and the closest full moon to the fall equinox, is reportedly the best time for hunting deer and other animals, according to the Farmer’s Almanac. In northern locations, leaves have fallen, deer have fattened and harvesters have cleared the fields, making it easier to see the animals under the light of the big bulb in the sky, according to NASA.

But people of different cultures and regions gave their own names to full moons. The Algonquin tribes, for example, called October’s full moon the Travel Moon, the Dying Grass Moon and the Sanguine or Blood Moon; the latter three are thought to be named after the changing colors of the leaves and dying plants, according to NASA.

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Creative Job Applications | Business News Daily

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Unconventional hiring methods are becoming more popular with younger generations of workers who are eager to demonstrate their skills.

Social media can be difficult for companies to navigate well, so make sure you have a good reason for creative recruiting.

A good way to start is with a hybrid of traditional and creative hiring methods.

Ever landed a job interview via selfie? A decade ago, you likely would have been laughed out of the office; these days, it’s not so ludicrous. In June of 2017, McDonald’s launched its Snaplications program, which lets job seekers start their application by sending in a 10-second Snapchat video explaining why they’d be a great employee. The idea is to give applicants a chance to showcase their personalities, which McDonald’s feels is key to a customer-facing role.

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Why IoT Will Have a Big Impact on Health Care | Business.com

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IoT will eventually have an impact on health care.

The concept of the Internet of Things (IoT) entails the use of electronic devices that help to capture or monitor data and are linked to a public or private network, empowering them to mechanically initiate certain events. In this article, we will study the context of IoT in the health care industry and come across the myriad of benefits it has bestowed upon it.

Internet of Things and the health care industry

Before the arrival of IoT, the patient’s interactions with doctors were restricted to physical visits and tele and text communications. There was absolutely no way in which the doctors could continuously monitor a patient’s health and suggest treatments accordingly.

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China Grows Cotton Plant on the Far Side of the Moon in Biological First | Digital Trends

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China has broken new lunar ground, successfully growing cotton on the moon for the first time. The experiment was part of the Chang’e 4 project, in which China is exploring the far side of the moon with a lander. This is the same lander that recently discovered a mysterious gel-like substance on the moon’s surface.

The cotton plant was one of several organisms encased in a mini biosphere weighing just 2.6 kilograms (5.7 lbs) with a pressure of 1 atmosphere which was aboard the lander. The organisms experienced an environment largely similar to that on Earth, however, they did have to contend with both space radiation and microgravity.

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5 Digital Marketing Mistakes You Can Avoid | The Startup Magazine

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No business can survive without an online presence today. Hence, investing in digital marketing is not optional whether you run a startup, a small business or an enterprise. Just having a plan does not work because you need to go the extra mile to ensure that the marketing strategy gets you viable results. After all, the competition out there is fierce and nothing less than the best will work. Moreover, the constant algorithmic changes by Google makes digital marketing even more challenging.

So is your digital marketing strategy moving in the right direction? Are the results good enough? Are there some errors that are harming your site? You need to answer these questions to understand how your strategy is affecting your business. Beyond that, there are some common digital marketing mistakes to be aware of so that you can steer clear of them. Here are the ones that you should absolutely avoid.

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KFC To Trial Plant-Based Chicken | CoolBusinessIdeas.com

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The move away from meat is attracting more and more big names, and now the Colonel himself is getting onboard. KFC has announced its plans to trial a plant-based chicken substitute from Beyond Meat, in a one-store, one-day limited test with an eye towards a possible national rollout across the US.

Beyond Fried Chicken, as its known, will be on the menu on August 27 at the Cobb Parkway restaurant in Atlanta, Georgia. The chickenless chicken will be available in the form of nuggets and boneless wings, which can be bought on their own or as part of a six- or 12-piece combo meal.

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Roku has lost 40% of its value as competition heats up | CNN

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Roku could be in trouble. Competition from much bigger companies is coming to the streaming market, and investors are bailing out of Roku’s stock.

Shares of Roku (ROKU), after a huge run up this year, plunged nearly 20% Friday after an analyst issued an extremely gloomy report. Roku stock was up 1% on Monday. The stock has now lost a third of its value since Apple (AAPL) unveiled its streaming service, Apple TV+, would cost only $4.99 a month. Roku’s stock is about 40% below its all-time high on September 9.

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Why Today Is the 1st Day of Autumn in Earth’s Northern Hemisphere | Live Science

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Happy Equinox!

This morning (Sept. 23) at 3:49 a.m. EDT (0749 GMT) marked the official celestial beginning of autumn in the Northern Hemisphere.

Although beaches have long been closed in many parts of the United States and there’s already been a meteorological shift from summer into autumn, today marks a special transition in which the sun crosses the celestial equator, or the projection of Earth’s equator onto the sky, from north to south. While the north gears up for chillier days, the south is welcoming springtime.

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YouTube, sorry for verification flap, reverses course | Fast Company

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The YouTubers are mad and YouTube is sorry.

Google’s video service says it “missed the mark” yesterday when it announced sweeping changes to its verification program. Those changes would have stripped the verification badges from some of YouTube’s most prominent users, which might have affected how they appear in search results, but now the service is apparently rethinking its approach.

In an apologetic statement sent out from the Twitter account of CEO Susan Wojcicki, the executive apologized “for the frustration & hurt that we caused with our new approach to verification.” YouTube is “working to address your concerns & we’ll have more updates soon,” Wojcicki said.

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