Best Practices for Text Message Marketing | Business

August 23, 2024August 22, 2024 ~ knjohn ~ Leave a comment

Text messages can be annoying when you’re getting bombarded with them faster than you can unsubscribe. On the other hand, text messaging can be brilliant when your favorite restaurant texts you about a last-minute table available on a packed Friday night. When done well, text message marketing can increase client loyalty and drive valuable repeat business.

Read on to find out why text message marketing works so well in the age of WhatsApp and Facebook Messenger. Then, learn how your business can use text message marketing to increase sales.

Is text message marketing effective?

There are several reasons why text message marketing is effective.

It creates a sense of urgency.

When your phone beeps or vibrates to tell you that you’ve got a text, you open it and read it right away. That’s why people open 98 percent of text messages, compared with just 20 percent of emails, according to Subtext.

People trust text messages.

We trust texts far more than email, although spam texts are increasing. Text messages have a click-through rate of 20 percent, compared with just 3 to 5 percent for email, Sinch reported.

Benefits of Having a Quality Website for Your Small Business | The Startup Magazine

August 21, 2024August 20, 2024 ~ knjohn ~ Leave a comment

You might hear this all the time, but if you want to be successful in business, then you need to make sure that you have a quality website. A quality website will help you to get more leads and it will also look great too. If you want to learn more about the importance of having great website quality, then the only thing you have to do is take a look below.

Customers Can Always Find You

The great thing about having a solid online website is that you will have a constant online presence. Being visible at any time of day is so important when you run a business. By having a well-designed website, you will soon find that people can access the information they want from you, whenever they need it. The constant level of availability also helps you to create more trust and loyalty, especially with those who may not be able to visit you as much as they’d like. An up-to-date website also ensures that your customers can access what they need when they need it.

Getting Your Business Noticed Is Half Of The Battle | The Startup Magazine

August 1, 2024July 31, 2024 ~ knjohn ~ Leave a comment

Getting your business noticed online is one of the most important tasks in your business. It might not seem like it, but getting noticed is really difficult in a sea of people who are all offerint the same thing. There are multiple companies on the market right now that can offer what you do, and that means that you have to find a way to make your business the one that users choose. Standing out is going to help with this, and that’s what we’re going to look at today. Keep reading if you would like to find out more about improving your business visibility.

The 6 Biggest Email Marketing Challenges and How To Fix Them | Business

May 8, 2024 ~ knjohn ~ Leave a comment

Email is an effective and affordable marketing tactic. Implementing email marketing is straightforward, thanks to the best email templates and platforms that allow you to segment your lists and track results. Notably, email helps you deliver personalized content based on customer purchase history and prospect engagement, and customers can respond directly to offers.

However, like all marketing channels, email marketing has its share of obstacles to overcome. We’ll take a closer look at the most significant issues plaguing marketers and how to use email marketing best practices to solve them.

Innovative Marketing Strategies for Medical Professionals | The Startup Magazine

May 6, 2024May 5, 2024 ~ knjohn ~ Leave a comment

Even in this digital age, healthcare is more competitive than ever. Medical professionals are competing not only on the quality of care delivered but also on their ability to reach and engage their target audience effectively. Dr. Gibran Khurshid points out that traditional marketing avenues such as billboards and print advertisements are no longer sufficient. Medical professionals must adopt innovative marketing strategies that harness the power of technology and human connection to stand out. Below, we explore some dynamic marketing strategies tailored for medical professionals eager to elevate their practice.

Content Marketing Tailored to Patient Education

One of the most powerful tools in a medical professional’s marketing arsenal is educational content. Medical professionals can demonstrate their expertise and build trust with potential patients by creating informative blog posts, videos, and infographics. Quality content answering common health questions, explaining procedures, or giving tips for maintaining a healthy lifestyle can provide real value. This elevates your authority in the field and improves search engine rankings, making your practice more visible online. Keeping your content fresh, relevant, and engaging is key to attracting new patients while retaining existing ones.

4 Ways Any Business Can Generate More Customers | The Startup Magazine

March 8, 2024March 5, 2024 ~ knjohn ~ Leave a comment

You’ve heard the old business adage that the customer is king, and there is plenty of truth in this saying. Without loyal customers, your business would have no turnover, and it wouldn’t be long before you and your employees were out of a job.

It’s essential for any successful entrepreneur to focus on generating new business, drawing in more customers and nurturing these relationships through effective client management. There are many methods you can use to generate not only more customers, but better qualified ones who will remain loyal and keep coming back for more.

So read on to learn four tips for boosting your customer acquisition and retention.

Turnover Troubles: 5 Mistakes Businesses Make That Drive Customers Away | The Startup Magazine

March 8, 2024March 5, 2024 ~ knjohn ~ Leave a comment

Retaining your existing customers is arguably as important as attracting new ones. However, many businesses unintentionally make mistakes that lead to customer turnover. Below, we explore five common mistakes that drive customers away, including how they can be avoided to ensure customer retention and satisfaction.

Poor Customer Service

One of the most significant mistakes businesses make is neglecting the quality of their customer service. All the cute packaging, special touches, and tasteful promotional merchandise in the world won’t do much good if people feel neglected when they reach out to you for assistance.

Customers expect prompt responses, friendly interactions, and one-touch solutions to their problems. When businesses fail to meet these expectations, it can result in frustration and high rates of customer turnover.

To avoid this, invest in training for your staff, equipping them with the skills, tools, and knowledge needed to deliver exceptional customer service. Empower them to resolve issues efficiently and prioritize customer satisfaction at every touchpoint.

4 Ways Any Business Can Generate More Customers | The Startup Magazine

February 28, 2024February 27, 2024 ~ knjohn ~ Leave a comment

So read on to learn four tips for boosting your customer acquisition and retention.

Revolutionizing Sales: Digital Marketing for Car Sales | The Startup Magazine

January 23, 2024January 22, 2024 ~ knjohn ~ Leave a comment

In an era where digital technology reigns supreme, car dealerships are increasingly turning to innovative automotive sales digital marketing strategies to boost sales and enhance customer experiences. This article highlights key digital techniques and tools that are transforming the art of selling cars in 2024, making use of advanced automotive digital solutions.

Embracing the Digital Frontier in Automotive Sales

The automotive industry is undergoing a digital revolution, with dealerships leveraging a myriad of digital tools and strategies to attract, engage, and convert potential buyers. In this digital age, a dealership’s online presence is just as crucial as its physical showroom.