We all know what passes for gospel in our brand-driven, always-on culture: “Network your way to the top.” “Just say yes.” “Get out there!”
But what if you stopped all that networking? What if you distilled your business development to the bare minimum and still managed to grow your company? What if — instead of getting out there — you could simply stay in?
I’m much more comfortable in my home office than I am selling to a room, yet I own a successful business for which I am the primary sales driver. My business requires me to network, schmooze and take lots of meetings. It means I regularly fly thousands of miles on my own dime to meet a potential client or give a talk. And it means I must keep a robust social media presence even as sharing makes me incredibly self-conscious.
It’s enough to make me want to hide in the bathroom.
Over the years, I’ve developed a formula that allows me to play to my strengths and nourish my introversion — to focus less on the outcome of “success” and more on the everyday. I never will be relaxed on flights or stop getting anxiety attacks before a meeting. But I’ve grown a business that can sustain the real me. I call myself a “hermit entrepreneur.”
I was horsing around with my dog the other day — I promise this is an article on entrepreneurship — when something extraordinary happened.
Brands around the world are increasingly embracing sustainability — and not just for reputation management as it was in the past. A 
Dispatches From The Front 