Elon Musk’s Tesla is taking the California Department of Motor Vehicles to court, an attempt to win back the right to use the term “autopilot” when advertising its line of cars.
In a case filed Feb. 13, the electric vehicle giant claims that the department “wrongfully and baselessly” labeled Tesla a “false advertiser,” and argues that the department did not effectively prove that customers had been led to believe the vehicles could be operated without human oversight.
Last year, a judge for California’s Office of Administrative Hearings ruled that the company had engaged in deceptive marketing by describing its fleet’s driver assistance systems as “Autopilot” modes. The court argued that Tesla’s Autopilot and “Full Self-Driving Capability” (FSD) did not meet the necessary autonomous driving criteria under NHTSA’s Levels of Automation system — the features are rated by the NHTSA as Level 2 automation, where Level 5 is a fully autonomous vehicle. The decision claims features need to be at least Level 3 to be described as “self-driving.”
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