As YouTube, TikTok, and Instagram continue to dominate mobile viewing, Netflix is rethinking how its app fits into a social-first video landscape. During its fourth-quarter earnings call on Tuesday, the company announced plans to revamp its mobile app and expand its short-form video feature, which it mentions could help promote the new slate of original video podcasts it unveiled last week.
Set to launch later in 2026, Netflix’s redesigned mobile app is intended to “better serve the expansion of our business over the decade to come,” according to co-CEO Greg Peters. The update will act as a foundation for ongoing experimentation, allowing the company to “iterate, test, evolve, and improve” its offering over time.
At the center of the redesign is deeper integration of vertical video feeds, which the streaming giant has been experimenting with since May. The feed displays short clips from Netflix shows and movies in a format familiar to TikTok and Instagram Reels users.
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