When did you start your side hustle, and where did you find the inspiration for it?
In May 2022, I launched Confusion Snacks to bring global flavors to everyday snacking using clean, guilt-free ingredients.
It didn’t begin with the intention of starting a business. It began as a way for me to stay connected to my Indian-American identity.
Growing up, I lived at the intersection of two cultures, constantly learning how to carry forward my immigrant roots while adapting to American life. Many times, those identities felt like opposites. One side of me was devouring my mom’s homemade meals and dancing to Bollywood hits; the other side was crushing a bag of Hot Cheetos while singing Justin Bieber in the shower.
I loved both sides, but never fully felt “at home.” Eventually, I embraced the truth: I’m both Indian and American. And I wanted to create something that celebrated that duality instead of forcing a choice between them.
Dispatches From The Front 